Most savvy communicators (be they in journalism, design, or publishing) understand the importance of staying over the fold. You’ve got to keep the most important information up top. Recently, for example, I moved my RSS subscription chicklets so they would appear “above the scroll” for most browsers.
Well – it seems the tabloid magazines have a game of their own… keeping some details under the fold. 
Like this week’s People Magazine, for instance. I mean, we’ve all heard the rumors about George Clooney. In another age, a winking-nodding celebrity media would have slapped the “Confirmed Bachelor” label on him pronto. And Matthew McConaughey… well… hey… you’ve heard about his real preferences, right?
Well, think again. It looks like there was some fairly
important information under the fold (or in this case, under that placard that covers the bottom of the magazine in the wire rack.)
Like… I don’t know — that maybe they are in relationships with women. Instead of the clear implication that they’ve found paradise in each others’ arms?
And hey – it’s not just me. I’ve seen this issue in the racks three times so far, and in every instance the other shoppers in line had the same reaction I did.
Sometimes it’s not just what you say – it’s where you say it, and whom you say it about.
[tags]Ike Pigott, Occam’s RazR, People Magazine, Celebrities, journalism, George Clooney, Matthew McConaughey[/tags]
