The great media disruption is underway, and some advertisers are beginning to adapt in smart ways.
The wife and I were watching TV tonight, and used the DVR to skim past a commercial break. One thing caught our eyes, even though it was already past before we could articulate it. “Hey, that was a cookie,” we said within a second of each other.
Sure enough, the ad featured a time-lapse of a lump of cookie dough, rising in the oven and falling back down into gooey goodness, all timed to 30 seconds. It passed by us in 4, but was easily recognizable.
No real hard-fought lesson here. No brilliant insight. Just the realization that as the pace of life moves, and as our traditional preferred communications tools evolve, those who are smart enough to adapt to the new rules will sell more cookies.
[tags]Ike Pigott, Occam’s RazR, marketing, television, advertising[/tags]
