One year ago today, I was in Daytona, helping set up an online newsroom for the central Florida tornado response for the American Red Cross. I was supposed to be there supporting our Super Bowl-related Health and Safety programs, and got re-deployed because of the tornadoes.

So, a year later, I am in Tallahassee on Red Cross business, and now I’ve established an online newsroom for the Tennessee tornadoes. Yes, I said ‘online newsroom.’ Long before my rant about not being a ‘blogger,’ I bristled at the notion these were ‘disaster blogs.’ These are exclusively one-way communication tools, and there are too many people with expectations about talking back to us through a ‘blog.’ We’ll gladly take input through other sources, but those operating the online newsrooms are too busy to be in the comment moderation game. It’s a newsroom, powered by a blog engine.

There are many benefits for using WordPress for such an endeavor. Breaking the news down by category allows us to take full advantage of separate category feeds through RSS — Memphis area reporters can subscribe to just the Memphis area Red Cross news if they so choose, or Jackson, or Nashville.

Also, we’ve made it easier to subscribe by e-mail. It’s more of a pain to set up on the WordPress.com platform, but we’ve still got a lot to do to get our own hosted installation active. But hey — it’s not about what is convenient for us, it’s about how others want to consume the information.

So, I hereby declare February 6 to be Disaster Blog Online Newsroom Day for the rest of my life.  At least I can plan for it next year…

[tags]Occam’s RazR, Ike Pigott, American Red Cross, disaster, tornadoes[/tags]