communication. community. cognition.
Premium Problem
I recently saw a billboard for a local State Farm agent. It had a tag line:
“Premium Service without Premium Price”
- Does that mean the insurance is free?
- Can I get the service without paying any premiums at all?
- Did someone in the marketing department just have a pun backfire?
[tags]Ike Pigott, Occam’s RazR, insurance, marketing, State Farm[/tags]
| Print article | This entry was posted by Ike on April 30, 2008 at 3:33 am, and is filed under Language, Marketing, Quick thoughts. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
No trackbacks yet.
When Your Friend Gets Hacked
about 1 year ago - 143 comments
Note: if someone sent you this link, and you want to just skip to the fun part of the post, click here. But please come back for the meat… “Help, I’ve been mugged in the United Kingdom!” If you do see this pop up in a Facebook chat, don’t freak out. It means your friend
Taste of the Town
about 1 year ago - No comments
“There are better ways to sample local flavor than mowing with your mouth open.”
The Field Guide to Social Media Weasels
about 1 year ago - 213 comments
I wish I had a nickel for every Social Media Guru. And I wish I had a quarter for every one of them that ran from that description. It’s time for the Guru to die, because as a term it’s too generic to mean anything useful. For that matter, “Expert” and “Maven” need to go,
Political Vegetable
about 1 year ago - 1 comment
“Modern politics is an endless onion. You can peel back layers as long as you want, and everything you find smells bad and makes you cry.”
Space and Time
about 1 year ago - 5 comments
How space affects a woman’s perception of time. Conclusion: Apparently, space increases overall satisfaction.
Poorly Written or Poorly Read?
about 1 year ago - 4 comments
When Guy wrote this: 50 female bloggers to start reading today http://is.gd/cqN0CThu May 27 04:00:32 via APIGuy Kawasaki GuyKawasaki …did he really mean to hint that female bloggers only write, but never read? @GuyKawasaki – Well, it’s about time.Thu May 27 04:01:08 via webIke Pigott ikepigott
How to gain attention from doing the very thing I am doing right now to gain attention
about 1 year ago - 10 comments
Follow this advice.
Social Media is like Rugby
about 1 year ago - 5 comments
“Social Media is like a rugby match. Lots of touchy-feely in the scrum, very little movement, and no one is quite sure of the rules.”
We really NEED that much-needed rain
about 1 year ago - 10 comments
…and other perceptive comments from the Fifth Estate. (More from the mcarp archives… the prophetic genius and brilliance are his; the ones/zeros, pixels, pictures and subheads and pull-quotes are mine.) This is the next to last of the mcarp essays, written over a decade ago by former broadcast journalist Michael Carpenter. I got his permission
What Business can learn from Funny Business
about 1 year ago - 4 comments
If I am to believe my friends, “Date Night” is a bomb. Not “The Bomb,” but a bomb. An article makes all the difference. And it’s all because the some people in the Funny Business don’t understand the Business of Funny. The movie stars Steve Carell and Tina Fey, and how could you miss with
about 3 years ago
Come to think of it — it does seem like a rather pithy effort, hm? I bet between the two of us we could have spitballed at least three reliable alternatives that’d've been more impactful…
My $0.02…
about 3 years ago
Ads nowadays are too good to believe and if you think about it, you can’t help but be annoyed…they have this habit of using catchy phrases that have “nonfigurative” meaning which just gave disappointment when consumers get interested and inquire about their product or service. Even TV ads became too exaggerated and full of lie. I just hope that there will be a campaign against misleading and inaccurate ads.
about 3 years ago
Ike,
It’s a billboard, what do you expect?! It did, after all, catch your attention.
Really, those are valid questions. You do, most of the time, get what you pay for.
-Mike