The “Falsity in Advertising” award for the week goes to Disney’s DVD division, for their wonderful “Fast Play” technology. “Fast Play” is supposed to be a way of helping small children get the movie started with a smaller number of clicks. In practice, it serves to infuriate this parent because it locks you into a series of previews, and locks you out of jumping straight to the main menu.

Common sense would indicate that pressing “Fast Play” would take you straight to the movie. So “Boo” to Disney, for holding my family hostage for a barrage of previews and advertisements all in the name of “convenience.” My five-year-old does just fine inserting the DVDs, and didn’t need your tweak.

[tags]Ike Pigott, Occam’s RazR, Disney, Fast Play, marketing[/tags]