Motrin screwed up with an ad that didn’t resonate well with mothers. I’m not going to get into that kerfuffle which is documented elsewhere with more detail than I care to ponder.
Here’s the ad:
Within a couple of days, here is the response:
Funny, but instructive. The tools of quality mockery and parody are now in the hands of the people. For those familiar with the first ad (even on one viewing,) the second one is as good as anything Saturday Night Live might have cooked up. When the tools for response were available to dozens, such an effort wouldn’t have been probable.
Now, among the millions who had access to the technology and know-how, you had at least two people who also had nothing better to do over a weekend. Now we can all be closet Gutenbergs, publishing our own issue of Mad Magazine anytime we want.
[tags]Ike Pigott, Occam’s RazR, Motrin, YouTube, consumer generated media, parody[/tags]