Painfully Fast

Posted on November 18, 2008 Written by 6 Comments

Motrin screwed up with an ad that didn’t resonate well with mothers. I’m not going to get into that kerfuffle which is documented elsewhere with more detail than I care to ponder.

Here’s the ad:

Within a couple of days, here is the response:

Funny, but instructive. The tools of quality mockery and parody are now in the hands of the people. For those familiar with the first ad (even on one viewing,) the second one is as good as anything Saturday Night Live might have cooked up. When the tools for response were available to dozens, such an effort wouldn’t have been probable.

Now, among the millions who had access to the technology and know-how, you had at least two people who also had nothing better to do over a weekend.  Now we can all be closet Gutenbergs, publishing our own issue of Mad Magazine anytime we want.

[tags]Ike Pigott, Occam’s RazR, Motrin, YouTube, consumer generated media, parody[/tags]

Filed Under: Marketing Tagged: ,

Scattered Attention

Posted on November 18, 2008 Written by Leave a Comment

The scattered attention in this case has been mine, as I have not been writing here as often as I’d like. That’s not to say I haven’t been busy, or haven’t been writing.

Most of the writing I’ve been doing has been short-form, either on Twitter or commenting on other people’s blogs. As my interests tend to shift from time to time, there’s always the danger of this site morphing into something which it was not, and I am careful to not let that happen.

So when I get an itch to talk about politics or economics, I tend to do it in the comments section at one of the many sites I frequent. This is not an economic blog, nor a political one. (What it is really about is still subject to interpretation.)

That said, I’ve got some ideas percolating that will need an outlet, and this will be the place. Specifically, they are my modest proposals to fix the country. Or at least identify some of the hidden problems that are behind the symptoms we see in the headlines. That, at the very least, is a matter of analysis, cognition, recognition and communication.

Subjects to come?

  • The Federal Telecommute Proposal
  • Self-transparent Accounting
  • The All-tax

Once I get this out of my system, I can turn my attention toward cracking the whip on my daughter so we can get those Sub-Prime Primer illustrations online.

Filed Under: Communication Tagged: ,