communication. community. cognition.
The Doogie Howser of EST
That’s the only way I know to describe him, “The Doogie Howser of EST.”
His name is Darren Gibson, and he started following me on Twitter. He’s 19 years old, and he is a certified Life Coach.
Let me repeat that, for those of you who may have blinked.
He’s 19 years old, and he is a certified Life Coach.
Yeah, I am still processing that too.
Maybe I’m just being a curmudgeon. After all, Theo Epstein became the General Manager of the Boston Red Sox at the ripe old age of 28, and was such a mistake that he’s won two World Series. And he never played ball.
Still, there’s something a little unnerving about a 19-year-old coaching me on how to live my life. He’s been independent for how long again, exactly? More importantly, how much diversity of life experience can he bring to the table? His bio talks about how he overcame his demons, but “physican heal thyself” does not substitute for a medical degree, does it?
In High school I was alone and depressed with no friends thinking that there wasn’t much to live for but then in July of 2006 I took a small workshop where I learned how to forgive and accept myself and others. From that day I have been on a journey where I have discovered my Mission and Purpose for being here on this earth and who I Am.
I’m glad he had his nadir so early in life, so he can identify with my mid-life crisis.
A big point for me was when I discovered my Heart Virtue. This is something I am willing to die for that non-negotiable and indestructible at the center of my heart that is driving me life. It is what give me my greatest happiness and life and my greatest sadness when it is being blocked or violated.
The kid at least has some business sense. He had the presence of mind to trademark “Heart Virtue”.
I come to praise Darren, not to bury him
It’s hard to argue with the success he’s having. After all, he has (as of this writing) nearly 4,000 followers on Twitter. That’s got to mean some level of achievement. And he has a couple of websites touting his approach. Gibson Coaching features more of the suit-and-a-smile school of photography, and he also contributes his acumen to Chrysalis Weight Management.
If you do visit the Chrysalis site, please ignore the About page, which contains some of the most inspirational lorem ipsum filler text I will ever have the pleasure to enjoy.

Wisdom in small packages
Leaving the blog/website issues aside, let’s look at the sort of inspiration and leadership one might find. Let’s mine that Twitter stream.
A nice little self-promotion never hurt anyone.
Maslow says we follow our stomach.
This sounds very deep. Almost Deepak Chopra-worthy.
This sounds familiar. Almost a sense of deja vu. Maybe it’s because Darren re-tweeted himself inadvertently, just an hour later. None of these are my favorite, however. I want to know just how he will cut through my psyche, and help me see my potential.
Apparently, the cutting will all be done at right angles, and my potential is based on solid, primary colors.
Maybe my Doogie Howser analogy wasn’t so far off the mark after all?
Critique of the Culture
My beef isn’t with Darren. Nor is it with EST or self-empowerment or self-help or anything else that smacks of kumbaya and psychic stigmata removal. My problem is with the declining virtue of reason, and the failure to scream for objective measures of Quality.
Imagine for a moment that I didn’t tell you up front that Darren was the boy wonder of pop psychology, that he was only 19. Imagine that I only told you there was this life coach that built a nice little following on Twitter, and wrote for two different websites. Then I told you that he was a savant, a gifted genius who could cut straight through the baloney and help you find your Heart Virtue. Would you have a different mindset, a different opinion about Darren now?
We live in a time of shifting standards, and we’re dangerously close to no standards at all. For too long, we’ve been spoiled by the existence of a professional class of reviewers and journalists that we could count on to fact-check and filter information. Newspapers and other news media may have lacked an official accreditation, but they had a vested interest in maintaining that edge of impartiality and quality. To lose that edge meant losing credibility in the marketplace. Who wants to buy a newspaper they can’t trust?
Our problem is these institutions are crumbling. Either through dinosaur-like ambivalence or a failure to forecast the impact of technology, the very institutions that have performed the function of “vetted journalism” are imploding. Journalism doesn’t have to happen in a newspaper, but it will be harder to recognize when it’s in pixels instead of pulp.
Spoiled, blind, and failing
We’ve been spoiled to such an extent that we are prone to attach meaning and relevance to statistics that really confer no stamp of authenticity or quality.
A newspaper with a circulation of 4,000 doesn’t carry the same weight as the New York Times. We instinctively know this. Yet here we have people on Twitter garnering sizable audiences, and some would attribute greater weight to those who have the followers. It’s an Internet Urination Battle, and any Member can stream live.
The fact is that popularity can be correlated with quality, but should never be a measure for quality. One who provides value in Social Media can develop a sizable audience, but not nearly as fast as one who echoes the Echo Chamber, plays the right back-scratching games, or has the good fortune of having once been on a popular television show.
We’re horribly spoiled by our previous reliance on metrics that worked, even when they really shouldn’t have. Many cities had a traditional top-rated television news team that regularly was beaten by a competitor, but at least it was a competitor that was performing the same function with the same basic process. Now, the tools to shoot, edit, and aggregate video have made it possible for people with no journalistic sense or ethics at all to produce content that “looks” like news, but isn’t.
We need a new standard for Quality.
My proof is Darren Gibson. Take his age and pictures off his site, and our brains might assume a level of confidence and competence to match the resume. We might even look at the value of his Twitter content in a different context.
Add the picture and the age back into the mix, and our guts start firing warning signals. We know there is a disconnect. We know something doesn’t add up. We view the same facts and measures through a more critical lens, and we toss aside that which disagrees with our gut. (Maslow wins again.)
Remember that feeling. Learn how to invoke it at will, how to draw it up at a moment’s notice. That feeling is what you will need to help you re-engage your inner sense of Quality, because you can’t trust the outer cues anymore. The Shortcuts for Maintaining the Appearance of Qualityish have been gamed. It is incumbent upon you to dust off your critical thinking skills.
Everyone with an idea or an axe to grind now has a platform to talk about it. (Myself included, do you think I’ve made a penny from this?) Expertise and Quality might bubble to the top, but now there’s no hurdle for those who are far better at self-promotion than they are performing and executing their stated service or mission. It is the age of the Self-Actualized Expert, and we’re all qualified to grant ourselves honorary doctorates from the University of Me.
It’s a brave new world out there. The ones who will thrive are the ones who find the thread connecting their brains, hearts and guts, and critically assess the observations all three provide.
Or maybe I’m just the “Dr. Kevorkian” of Internet Snark, and jealous of Doogie. Call it my Heartless Virtue.
| Print article | This entry was posted by Ike on April 14, 2009 at 11:39 pm, and is filed under Marketing. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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about 2 years ago
Twitter(and the World) is awash with Certified Life Coaches.
While there are certainly young Geniuses who burst onto the scene once in a while,a mediocre Twitter following and some nice cosy photos with a chunk of copy attached, does not an expert make.
19 years old? When did he leave home and the security of the Coaching Nest?.Frankly I give him 110% for bottle but I wouldn’t be making an appointment any time soon!
about 2 years ago
This just boggles the mind. I’m rarely speechless, but I don’t even know where to start on an adequate comment. So I’m spreading the link and asking people to read this.
about 2 years ago
Great post. It is so true that while you can build a following by offering quality material, you can build a bigger one by parroting everybody else.
The number of life coaches, financial strategists, motivational speakers, and similar people using social media who want to CHANGE YOU LIFE! is almost unbelievable.
about 2 years ago
excellent post – all we have to do is educate people to a standard where they can actually be discerning, instead of suckers for every mlm person who wanders into their net.
about 2 years ago
His heart virtue sounded familiar. Then I remembered Curly’s advice from “City Slickers”.
It’s that ONE thing that makes your life worth living.
about 2 years ago
I’m not clever enough to codify a standard for Quality, but I know what it looks like:
“…the ones who find the thread connecting their brains, hearts and guts, and critically assess the observations all three provide.”
Connie, thanks for sharing this post on Facebook…
about 2 years ago
“Life can only be understood backwards; but it must be lived forwards.” -Soren Kierkegaard (1813 – 1855)
Where has our critical thinking gone? when did we become such pushovers? Or have we always had this weakness and see it truly for what is it via social media? Not sure, but I can tell you I am scared… Especially, as a teacher, seeing the gullible take everything literally.
about 2 years ago
Actually, I find that his age doesn’t bother me as much as the fact that he is a life coach. What a useless waste of not only his time, but the time of all the people he has duped into believing his spew of nonsense. Assuming there are any. I mean, any yahoo with vocal chords can call himself a “life coach.”
about 2 years ago
@kaa… Bingo. And thanks to the power of the internet, that yahoo can reach beyond the limits of his vocal chords, reaching ever-expanding concentric rings of suckers.
For the record, I do not think all Life Coaches are crap. If you think you need one, shop via word of mouth.
about 2 years ago
Woah, Ike. So much in here to chew on.
Seems to me that the problem with “standards” today is that very few people believe in them.
Bit gobsmacked about what else to say – so following Connie’s example, I will share this good thinking liberally with others.
Thanks so much.
about 2 years ago
Wow. I’m with Connie – I don’t even know where to start. I worry greatly that many people don’t even have that gut reaction that you speak of when they see something like this. Some people have no inner quality cues to make up for the external ones that have disappeared. It’s a scary thought of self-promoters and slick salesmen taking over the world someday…
about 2 years ago
I say good riddance to outmoded dictators of what’s relevant ( newspapers, TV news ). I never found any value in letting anyone filter facts in an attempt to bend my way of thinking to theirs.
With that said, this post seems to be pining for a replacement dictator, under the guise of “quality” – a mistake if true.
Barry Schwartz just spoke at TED on the paradox of choice and I encourage Mr. Pigott and the commenters here to take the time to watch it.
Also review this ReadWriteWeb post that may be the precise answer to your quest for quality.
[[note from Ike: edited for friendlier links]]
about 2 years ago
@Todd… I am clearly pining for people to think for themselves. I am a strong advocate for emergent behavior, whether it is in choice or politics or especially economics.
Truth be told, you have in the past used those filters whether conscious or not. When you picked up a stack of newspapers to critique and inform against each other, you were within the filters. You used your own mind and experiences to parse those facts, but you were within the filters. We didn’t have access to this much raw information, and unless you were giving equal amounts of time to the Times-News in Twin Falls, Idaho as you did to the New York Times, then you were living within filters of your own choosing.
We agree on the main issue, which is people ought to be thinking for themselves. Thanks for the links.
about 2 years ago
What has always existed now has a different platform for communication. I am not meaning to compare, Darren to the extreme natures of cults, as I do not know him at all. But lets face it, more people are driven by the cult of personality than they are by the construct of objective thought and reason. We are simply going to get an upfront lesson in real time viewing as social platforms rise with the tide.
about 2 years ago
Todd rather shoots himself in the foot by not realizing that Barry Schwartz spoke about the paradox of choice at TED in 2005.
His recent commendable talk was about something else – but then the devil is in the detail – which of course is the point of your excellent post.
about 2 years ago
“We need a new standard for Quality”
Ok. Agreed. However, take the example of this kid – if you don’t tell me his age, and I decide that I’m going to live by everything he posts, then why not put the blame on me?
I agree that quality needs to be looked at, but you can’t leave the individual out of that equation. Isn’t it our responsibility to do the research and find out if it’s legit? (Yes, I know that’s asking a lot).
I see this across the board in media studies. Why don’t we ever hold the individual accountable for at least some of the problem?
about 2 years ago
@Annie – I’m ALL for ‘caveat emptor‘, and this may be the start of the wake-up call for people to use some sense and critical thought.
@Danny – Thanks for recognizing my use of kid gloves (no pun intended there, either.) This isn’t about mocking Darren, it’s a call for some big damn deep thoughts about what we do with information and how we process it.
I want Darren to succeed in life, I really do. I also don’t want other people hurt because they get bad advice or direction from someone who might not be the best fit. ME INCLUDED.
You raise the great point on the Life Coach question – it’s one thing to be able to do for yourself, but are you skilled enough to solve someone else’s issue?
My real frustration is pointed at the 3,900 people who are following Darren (and aren’t related to him.) What are they thinking, exactly? Part of me wishes they aren’t looking to a teenage guru for life-altering gravitas, and the other part of me hopes that back-scratching Twitter games aren’t building 4,000 member crowds out of bubble gum and vacuum.
about 2 years ago
Ike,
First, great post and insight and kudos to you for not out-and-out attacking Darren, but questioning him – many others would have gone of the sarcasm offensive.
I’ve always been an advocate that age is no barrier – if you can do something, you’re old enough.
(Obviously this doesn’t condone underage sex or drinking – I’m speaking professionally).
Yet I struggle with the idea of a 19-year old life coach. It may be that Darren has had an “epiphany”, and that he has tales to share. But these are his tales.
They may resonate with some of his contemporaries that are going through similar experiences, but can Darren honestly advise a mother who has raised children through hardship and abuse on life?
Can anyone offer life coaching on anything they haven’t experienced?
I’m with you – I don’t feel there’s anything majorly “wrong” about offering your take on life and if that can help people, great.
But unless you’ve been in every single situation that life can throw at you, can you call yourself a coach?
It’s the same with our social media networks – they’re in constant change and flux. Can you call yourself a social media expert, or should it be someone who has a certain level of expertise in social media?
It’s a fine line between expertise and experience – better make sure you watch the steps.
about 2 years ago
Okay… this got even more depressing. @darrengibson signed up for Twitter 51 days ago, and has 4,005 followers.
about 2 years ago
Wow.
This isn’t a new problem though. Radio induced panic with War of the Worlds, TV has seen more self-important-gurus than reality shows (though the race is still being run on that one), and now we have the internet.
I think the problem stems from culture’s need for instant results. It isn’t that the disconnect isn’t there in our guts, it’s that it’s not taken into consideration because it’s “easier” to just go ahead and try a new idea/fad/diet/etc. than stop to think about it first.
Personally, this teen’s lack of spelling ability would’ve sent my radar going… then COLORING?! Wow.
about 2 years ago
I love the coloring book. Such a juxtaposition to the idea that we are to take him seriously as a bonafide life coach, in my opinion.
Great post. There is so much to think about here. I mean, I’m glad he thinks he’s all that. But, it’s hard to think that someone my age would take a 19 year old seriously as a life coach… but to the folks that do that are older than him? Regardless of what training, you’re exactly right: the internet is full of folks that believe they can do whatever and whenever. The “Internet Urination Battle” as you’ve coined it gets incredibly old, and it’s hard to find authenticity… in fact, you DO have to rely on word of mouth an old media often to find reliable sources of new media, which is considerably ironic… all because of inundation of so-called experts of the interwebs. Also see: Anderson Cooper.
about 2 years ago
You can read my post about gaming Twitter to see how easy it would be to get 4,000 followers in LESS than 51 days. It seems our Doogie could be a bit of an underachiever.
Of course this is a clear case of critical thought gone awry, but what of the people we DO trust? We should also be willing to see that even they might advocate something that doesn’t sit right with us.
Even scripture (the Bible in this case) says, “question everything.” By raising more questions we refine the process and improve the quality. Gone are the days when quality was defined for us. Now we each have to define quality for ourselves. There are drawbacks and advantages to both systems.
about 2 years ago
Ike, Great piece. I had a look at his followers and I’d guess that more than 50% are some type of coach, consultant or self proclaimed expert. Seems he’s in the life coach fishbowl with the rest of them.
about 2 years ago
We all thought we had the key to life the universe & everything at the age of 19. Then with time we acquire a little humility, and realized how much we didn’t and don’t know. If I were going to work with a life coach, I’d want a little more mileage on him or her, thank you very much. I’m appalled at the adults in Darren’s life for not advising him better.
What we need is a little more critical thinking and a lot less blind acceptance. It’s not what you SAY, it’s what you do. I find it very hard to believe that a 19 year old kid has done very much at all. I feel the same way about many of the pundits and personal branders.
about 2 years ago
One thought on quality: it’s rarely accurately judged from the outside. It’s judged by experience and results. If this kid lifts the best bits from every “up with people” book and movie he’s ever seen, and becomes the trusted conscience of millions, he’ll be judged as a quality addition to their lives even while being ridiculed by those of us who think he’s a poser.
Likewise, I might think a certain trade magazine or recipe is the greatest I’ve ever encountered, but someone else might think they’re useless or horrid. So although I agree with Ike that this particular case is asinine to me, everyone will judge his merits of quality differently based upon his impact on their own lives.
Onward, thrillseekers.
about 2 years ago
Amen, Justin.
Yet I find it hard to believe that he’s demonstrated that “quality addition” to touch the lives of the 4,000 people who have subscribed to his 51-day-old Twitter account. That’s 80 people a day he’d have to reach in a meaningful way, unless it’s all superficial recitations of “Pay It Forward” or Stuart Smalley.
I suspect bogus metrics and follow-me-follow-you games. But I’m just a cynical Personal Brand™.
about 2 years ago
Thanks for presenting the nice facts and information on “how Life Coach can be helpful via social media”
It is a motivation in itself that you are gaining so many thing from a person who really online.
Can’t wait to forward this post to my friends and family.
about 2 years ago
Ike,
Excellent post. I, like you, believe the problem is that so many people are willing to be “life coached.” Thinking for one’s self and sorting out the facts and ideas of our society are difficult processes (and Lord knows there are plenty of people out there who struggle with coherent thought). But if anyone is naive enough to listen to someone that young spout the virtues needed to live a valuable and productive life, well…maybe they get what they deserve. Keep up the good work.
about 2 years ago
I don’t know that this is an entirely new phenomena. Granted, the medium through which more idiots can broadcast themselves has changed, evolved, opened it’s doors. In a perfect world, though, the best man for the job would get it, right? We know that much more plays into a person’s success or failure– politics, to generalize.
Because “Darren” (and I quote because he’s a great analogy) has 4000 Twitter followers, do people automatically assume he’s the real deal? If so, the issue isn’t with the Darren’s of the world– hell, if he can bank on other people’s stupidity, good on him– but with the people who are diving into this space like the authors here hold the credibility of a NY Times journalist. It’s not that a 19 year old couldn’t be a certified life coach; there is a certification process, and if he completed it the same way a 45 year old life coach did, then he’s just as credible. What makes this a joke is his content, and content should be the defining label of quality (“The fact is that popularity can be correlated with quality, but should never be a measure for quality”).
Deception on the internet is not a new thing. What I got from this post, Ike, is that people need to read and judge with a newly sophisticated filter.
about 2 years ago
Carlos – you would be correct. Disintermediation has kicked out the crutch we’ve used to filter for quality. We walk or crawl on our own.
(That said, Darren should be applauded for staying within the lines. Mostly.)
about 2 years ago
I do agree that Gibson could have finally discovered his purpose for life and that’s really exciting. I would not however rely on him as a “life coach”. I do agree that he has not been on this earth long enough to fully take advantage and feel all the emotions and complexities of life.
I do not agree on having a “life coach” anyways. There is a greater God who does that for us
about 2 years ago
Ike,
I’m coming late to this one, but thank you for a great post. Critical thinking, what a concept! Should we trademark it?
Don’t get me started on life coaches in general.
And, doesn’t his description of high school pretty much fit everyone’s experience? Geez.
about 2 years ago
@Mary -
“In the high school halls, in the shopping malls,
Conform or be cast out.”
I don’t recall anywhere in that song where there was monetization of victimhood.
about 2 years ago
I see a lot of talk about Quality. Quality is not some mystical thing but a measurement. A ruler, if you will, that will help us determine the value of his offering based upon his track record of success.
I realize with something as subjective as life coaching it can be difficult to get definitive measures, but it’s still possible. How many people has he coached? For those people, how many had the issue they needed coaching on resolved? How many are still issue free after x number of years?
If our young friend can provide some statistical evidence, in addition to meaningful testimonials, then I’ll be ready to sign up regardless of his age. In absence of that data caution is the watch word.
about 2 years ago
@arcane – …and there’s the rub. In the absence of any real measurement, we’re left with a Twitter-follower number that creates an illusion of validation.
Imagine if Tony Robbins had access to these tools to promote himself when he was young.
about 2 years ago
First of all,
I am honored by being evaluated by a top notch New York Times quality writer because
I am committed to Self-Empowerment and Connection.
Finding and Reading this has been an awesome experience for me.
I like your assessment on the quality of life coaches in general. Many “life coaches” have not been through any formal training or certification. I am the youngest person the Newfield Coaching Network has certified.
( http://www.newfieldnetwork.com/New/NorthAmericaHome/index.cfm )
in the United States. I took the certification when I was 17-18. It was a full year long program.
Also, I a certified Heart Virtue™ Expert. Which was a 6 month process. Just a note Greg Mooers http://www.lifecamp.com created the Heart Virtue™ Assessment. And I use this as the corner stone of my coaching.
I have learned a lot and had a lot of laughs at the assessments of all these commentators.
I am a beginner at this social media stuff. I started doing a personal blog that no one came to about a year ago. I had nobody coming to my blog ever accept for those personal friends I told it about.
Now I am looking at my Statistics and it shows that I had 75 visits and 668 pages views on April 15th. thanks for your support.
I only started using Twitter 57 days ago and I new nothing about it. I am truly amazied that I have 4,544 followers now.
I have been camping a lot in the past 10 days and haven’t had the opportunity to tweet a lot. Or I would of contacted you sooner when I first read your Article.
>>I would be honored to talk to you on the phone.
My request is for you to call me with in the next week at my cell so I can have an opportunity to get to know you better. 423-636-3288 or email darren@gibsoncoaching.com
“Life in Lightness.” as my mentor and founder of Newfield, Julio Olalla
I add “[Life in Lightness] and FUN”,
Darren
about 1 year ago
It doesn’t matter how old he is or how many Twitter followers he has, as soon as I saw him RT his own quote OR quote himself, I’d unfollow him.
about 1 year ago
Ah… but you’re not the Average Bear, either.