“Stake out the watercooler all day long, but you can’t make people drink your Kool-aid; however, if you’re not at the watercooler at all, you can be sure no one will sample it.”

communication. community. cognition.

Occamtude for you ===> : Be Where the Talk Happens http://bit.ly/aZxKe

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This was indeed my kind of comment — got to fish where the fishes are!