“Social Media” does exist.
But when it becomes ubiquitous, we’ll quit referring to it in that manner.
Want proof?
YEAH! Expanded Cable FTW!
When was the last time you heard anyone say “I can’t wait to get home tonight and watch some Expanded Cable!”
Well, you do watch expanded cable. And it does exist. But there comes a point when we start talking about specifics to a degree that the intermediate term is no longer necessary.
Social Media will continue to exist. But we won’t talk about it like it’s a separate thing, and we certainly won’t treat it like it is special. There is a big difference between existence and visibility.
But it stands to reason that you won’t get very far branding yourself as the Expanded Cable Guru.
(inspired by a comment I left at @AdamCohen’s wonderful site.)
