There’s a business I wanted to help out once. For a long time, I thought they didn’t want my help; turns out, I didn’t know how to help them.

It’s a salon called “Hair Techniques,” and it’s just off the food court in the building a block away from my office. For months, I saw this sign as I ate lunch. (This picture was taken in April 2009, and has recently been added to @prblog’s wonderful “Signs of Social Media” project on Flickr.)

At the time, promoting a Twitter account was quite a novelty. The sign has been down for months now, and the @hairtechniques account is barren. Could be any number of reasons:

• Apathy
• Conscious decision
• Forgetfulness
• Employee with the password left
• Lack of return on investment

It’s probably several.

No Engagement – the Root Problem

Looking at the Tweets, you can see they are all one-way: [Read more...]