I’m going to start with a story I’ve used before, but this time it comes in a different context.
(Your intent matters…)
Milestones and Slime Trails
Posted on December 27, 2010 Written by 13 Comments
A snail climbs up the inside of a well at a pace of three inches a day, but when it sleeps at night it slides down two inches. How many days will it take to reach the top of a four-foot wall?
Listen to: Milestones and Slime Trails
Here I am, almost four years after joining Twitter, on the precipice of 6,000 followers… [Read more...]
Waiting
Posted on December 15, 2010 Written by 1 Comment
This is a bad time of year for writing to begin with. We’re also in the middle of shuffling offices, and I am temporarily separated from my usual equipment and surroundings.
Working out of boxes is no fun, when I would much rather be filling this one.
I’m still having big thoughts, but they are backing up and starting to lose some steam.
Thanks for your patience.
The Case for Strong Passwords
Posted on December 14, 2010 Written by 20 Comments
The massive Gawker password breach has kicked off a part-voluntary and part-mandatory wave of password changes.
A crook who gets into your email can get just about anywhere — and not all of them end up getting jacked around by me on Facebook Chat.
(I used Storify to assemble the pieces for this post — you have to have Java enabled to view the story below) [Read more...]
Are We Out of Ideas?
Posted on December 9, 2010 Written by 18 Comments
Have we gone as far as we can?
I like Zappos. Great company, great service, and innovative in its business model.
But how much of its innovation is proof of Social Media Manifest Destiny, and how much is peculiar to the personality of founder Tony Hsieh?
Mad Libs Rhetoric
Posted on December 8, 2010 Written by 14 Comments
Tell me what you think about this:
Septic tank cleaning has really taken off in the past few years because companies are seeing value in becoming closer to their sustainability and self-reliance.
Companies are looking for feedback, ideas, and to provide support to their septic tanks in order to increase loyalty and satisfaction, as well as attract new customers. Read Waste Web listed “solid waste management” as one of the top trends for 2010, and it’s not a surprise.
Back in 2007, I assumed one of the first waste management roles in a Fortune 500 company, right after DELL hired professional waste managers to rebuild their tarnished brand after the famous “Lost in Austin” incident.
As a septic engineer, it was essential that I played several roles, including being a recruiter of new members (marketing the facilities), keeping the content fresh and creative, and moderating.
There are several septic engineers that have done an excellent job growing and retaining their business, and turning them into evangelists. Ike Pigott and Geoff Livingston are examples of successful community managers, who used their personal brand to support their clients.
