Clout is an important thing to have.
Klout can be a fun thing to have.
Clout is the ability to influence, and get things done.
Klout purports to be a measure of your online influence.
Presumably, the more Clout you have in real life, the more Klout you’ll have online. And just like in real life, it turns out that we’re all influential in different things.
(Post now updated to include video)