I know a few people who have experimented with automated sharing services, and I am often not a fan of them. I understand why people would band together in hopes of amplifying their reach, and I understand that it is possible to have enough faith and trust in others that you don’t end up auto-endorsing something you wish you didn’t.
GaggleAmp is a tool that’s seen an increase in use and exposure, and the idea is that users sign into a dashboard and are presented with suggested messages they can quickly auto-tweet or auto-post to various networks. If you love Hibbett’s Sporting Goods, and you are evangelistic about them, you might sign up for a Hibbett’s Gaggle and share out the things Hibbett’s sends your way.
However, what if you end up amplifying a message that’s no longer important or relevant.
Social media consultant J.D. Lasica (@jdlasica) was trying to reach the VP of Community Relations for Pacific Gas and Electric. He sent this tweet at 2:55pm Pacific on a Wednesday:
At 9:16 Thursday morning, @PGE4me replied:
(Update: J.D. tells me that he did not Tweet that any differently than any other, just his normal workflow through HootSuite.)
This is where it gets interesting. JD hasn’t been active on his Twitter account since that time, except for a single tweet about Olympic trials around 10:30 Wednesday night. However, the echoes of his original complaint have continued through GaggleAmp:
Chris Abraham’s tweet was the first one I noticed, and I naturally assumed he was the one having the issue. I didn’t even know Lasica was involved.
Paul Parmley is my counterpart at PG&E – I sent him the tweet from Chris, and he replied again to Lasica:
Yet the Gaggles continued…
…including this one that popped up while I was still aggregating this post!
I don’t know enough to know what the solution ought to be. Maybe J.D. has a solid gripe about not getting attention. But was GaggleAmp the appropriate tool for that? Is there a way to yank back a Gaggle once it’s been set in motion? Do the people deeper in the chain deserve some blame for sharing without even checking to see if @pge4me is indeed engaging?
I know there are a lot of upsides to automation. This isn’t one of them. (and yes, I do know that at least one person will auto-share this post via Gaggle… I hope I don’t let you down.)