
If you were to poll the people in your industry, how many would know what Twitter, Facebook and LinkedIn are?
Okay… now how many of those actually know what they do?
Because the difference between knowing what something is and what it does is the difference between strategy and tactic.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.









