'Marketing' Category
Pulling a Fast One
The “Falsity in Advertising” award for the week goes to Disney’s DVD division, for their wonderful “Fast Play” technology. “Fast Play” is supposed to be a way of helping small children get the movie started with a smaller number of clicks. In practice, it serves to infuriate this parent because it locks you [...]
Countrywide Acclaim
I took a call from a telemarketer the other night. (My wife was walking, the kids were somewhat calm, and it wouldn’t crimp my style, so I took the call.) The man at the other end was asking if I would be interested in hearing about lowering my mortgage interest rate. Ordinarily, [...]
Premium Problem
I recently saw a billboard for a local State Farm agent. It had a tag line:
“Premium Service without Premium Price”Does that mean the insurance is free?
Can I get the service without paying any premiums at all?
Did someone in the marketing department just have a pun backfire?Technorati Tags: Ike Pigott, Occam’s RazR, insurance, [...]
Fuming Mad
Gas prices are up. Yes. But manufacturing a story about an increase in gasoline theft has me fuming at my former profession. This morning, it just happens to be focused on Good Morning America’s Bianna Golodryga and her producers. Lazy, lazy, lazy all the way around.
I’m fishing for a transcript right [...]Ugly and Rough
“Ugly” and “rough” - at least in the English language - sound sort of like they are. They certainly don’t roll off the tongue like “pretty” and “smooth.” There’s a whole chicken-and-egg argument that we could make about whether ugly-sounding words describe ugly things, or if we associate the ugliness of a word [...]
