'Marketing' Category
Fit to be Tide
A month from now, the University of Alabama will square off against Clemson in the Chick-fil-A College Kickoff. It’s being hyped as a Bowl Game to start the season, taking place at the neutral Georgia Dome in Atlanta.
There had been a fair amount of criticism in both Tuscaloosa and Clemson from fans who think a [...]Losing Face with Cuil
A few former Google guys just rolled out a brand-spanking-new search engine called Cuil. They claim it indexes the web deeper and smarter than any other algorithm.
So, what do you get when you put in my name? A search for Ike Pigott does indeed pull up things written about me, but very little written by [...]Pulling a Fast One
The “Falsity in Advertising” award for the week goes to Disney’s DVD division, for their wonderful “Fast Play” technology. “Fast Play” is supposed to be a way of helping small children get the movie started with a smaller number of clicks. In practice, it serves to infuriate this parent because it locks you [...]
Countrywide Acclaim
I took a call from a telemarketer the other night. (My wife was walking, the kids were somewhat calm, and it wouldn’t crimp my style, so I took the call.) The man at the other end was asking if I would be interested in hearing about lowering my mortgage interest rate. Ordinarily, [...]
Premium Problem
I recently saw a billboard for a local State Farm agent. It had a tag line:
“Premium Service without Premium Price”Does that mean the insurance is free?
Can I get the service without paying any premiums at all?
Did someone in the marketing department just have a pun backfire?Technorati Tags: Ike Pigott, Occam’s RazR, insurance, [...]
