I’ve been too busy to write here on a consistent basis, certainly without the pace that I maintained in 2010. Several posts a week for an entire year, compared to a trickle for 2011.

So, what happened, hotshot? Yes, I was busy, but it was more than finding time (or sacrificing family time) to be able to sit and write. I changed some habits, and for the better. Here’s what I did.

Less is More

As someone tasked with figuring out how to cultivate an audience, there’s the notion that more is always better. Anyone who understands strategic communication realizes this isn’t the case. Simply put, I spent less time in public places on the web.

Last year at this time, I was part of an invitation-only private group on Facebook, all made up of accomplished communicators. It ballooned to a population of around 140 or so, with just a little trickle of in and out. The conversations there were liberating and stimulating and educational and addictive. They were just as uncensored, and it was a jolt of inspiration straight to the veins of the brain. The group started in the middle of November and everything was just cruising right along. It was like being at an amazing conference every day. I knew I needed to quit.

And not only did I need to quit, everyone else did, too.

Sowing the Seeds

The great thing about conferences is you meet so many great people, and you share incredible ideas and insights. The next best thing about conferences is you get to go home and apply what you’ve learned. You leave that amazing hive and return to the real world, where experience and application temper theory and expectation.

Imagine going to a conference, and never coming back.

Sounds like fun, except real work isn’t getting done… and after a while, those really cool people you were hanging out with start to show annoying tendencies and foibles. You want to learn from their best, without getting sucked into their drama. The claws and the negativity were starting to flash forward. Familiarity was breeding contempt.

Those Facebook Private Groups are very powerful and sticky devices. So I left.

The Offshoot

I ended up in a different group, one formed as a reaction to the negativity. Almost a year later, it is still strong, and has not succumbed to the same fate as the first one. Why?

I think it has everything to do with size. Instead of 140 people, there are only 40. The volume of the conversation is manageable enough that you can actually keep up with what’s happening. With 100 more people, you have a lot of opportunities for side-drama and cliques to form. (“Ninety percent of the world never leaves high school — they just leave adult supervision.“)

One failed as a community, and one succeeded. It could be as simple as that. Or maybe not.

I mentioned that I changed some habits. One was being more deliberate about what I wrote, and where I put it. I once had a nice sized audience for Occam’s Razr, but it was never going to blossom into the most awesome force of nature. I am too fractured. My interests aren’t focused enough to build a sustainable following, because after a while you’re just feeding the beast to keep content flowing to the inbox. And I certainly wasn’t going to write about one thing, and just one thing only.

I was going to be intentional.

• What am I writing?
• Who will be reading this?
• Will they really care, or just pretend to in order to humor me?
• Will this have lasting significance?

As a result, many of my pithier observations or short notes ended up elsewhere on the web, and much of it went into that private community.

Applied Lessons

That was a long way to go to get from there to here, but it was worth it. I was able to refine an idea and put it into practice.

Too much of our communication is unintended.

I’m not talking about the non-verbal communication of posture and gesture and tone. I’m talking about what we do for conveniences sake.

• We send an email right now because we needed to check off the to-do reminder… but did the recipient need to get it at that exact moment? Was there a better place to send it?
• We post pictures or links without a thought about who might need to know, or why.
• We tie our updates from Facebook and Twitter and LinkedIn, as though those very different audiences all cared about the same things.
• We re-share content from people that we haven’t even read as a gesture curry favor, but without any real awareness of what we have just endorsed.

There is already too much noise. We can either keep fighting the losing battle of trying to manage the streams that are foisted upon us, or we can do our part to stop junking up the streams of others. And I am not talking about “don’t post funny things on Facebook,” but rather “who are you posting that to?”

Let’s say you find a neat link with a story about a cancer survivor. Instead of sharing it blindly, tell people what moved you. Tag specific people in the note, flag them to the existence. Because now you’re communicating with intent, and also fulfilling a much needed role in personal networking: you’re curating people.

By tagging Jennifer with the story about the survivor, I might find out that Tom (who doesn’t know Jennifer) has his own connection to that story — and in the process Tom and Jennifer discover each other. The act of imparting additional people-centric information makes this something more than a broadcast message — it’s a personal communication that others may eavesdrop upon.

Intentional communication is being aware of the needs of your recipient. Not just their need to manage their information, or to have their time respected — but to be discovered. Organic discovery isn’t as easy as it used to be — and it needs our help to curate it and move it along.

The value of Intentional Communication comes from understanding yourself. The more mindful you are of your Purpose, the more focused you will be on accomplishing it.

©2012 Occam's RazR. All Rights Reserved.

So imagine my feelings when I saw this pop up last night:

All 1.4 million of our customers are currently without power.

September 8, 2011 6:03 pm via Twitter for AndroidReplyRetweetFavorite

@SDGE

SDG&E

Heart. In. Throat.

I have to give @SDGE props, they were extremely informative throughout the crisis on Twitter. Just some samples of their good messaging:

We do not have an estimated restoration time. The power could be out through the night and into tomorrow.

September 8, 2011 6:29 pm via webReplyRetweetFavorite

@SDGE

SDG&E

The outage has affected street lights. Please drive safely and treat street signals as four way stops.

September 8, 2011 6:33 pm via webReplyRetweetFavorite

@SDGE

SDG&E

If you have a personal family emergency plan, please activate it now.

September 8, 2011 6:36 pm via webReplyRetweetFavorite

@SDGE

SDG&E

When I caught the stream, @SDGE was over 12,000 followers — just 45 minutes later, they had more than 14,000.

Let your friends and family know to follow us on Twitter for updates and information on restoration times. #sdoutage

September 8, 2011 7:42 pm via CoTweetReplyRetweetFavorite

@SDGE

SDG&E

Why Twitter?

Back in the day, crisis and disaster protocol dictated that you did your best with local radio stations. They had generators, and were the best means of reaching people who could listen with battery operated radios.

Guess what?

People don’t have battery-operated radios anymore.

Seriously. They have iPods and Smartphones, and they only listen to the radio in the car.

In times of trouble, more people know they can get information from Twitter and Facebook — and Twitter has an advantage with its direct line to SMS.

Did you know you could follow Tweets without even having an account? With SMS?

Text “FOLLOW REDCROSS” to the number 40404, and @RedCross Tweets will come to your cellphone as long as you still have SMS service.

FOLLOW ALABAMAPOWER

FOLLOW SDGE

And when you’re done, just send LEAVE SDGE to 40404, and you’re unsubscribed.

Easy.

During our little storm here, we restored power to 237,000 customers in four days. We also gained 987 Twitter followers to the @Alabamapower account. Many of those accounts were created in the last few days.

Be smart — people are listening, and they will grope for whatever information they can find in an emergency. Help them find it.

I am an official spokesman for Alabama Power.

©2012 Occam's RazR. All Rights Reserved.

©2012 Occam's RazR. All Rights Reserved.

My first formal computer experience was the TRS-80, Model 1. We couldn’t wait to play with the brand new Model II, which had a floppy drive.

The first we owned was the Commodore VIC-20, then the 64. I remember typing programs in letter for letter from the back of “Compute!” magazine.

Back in those days, you didn’t have the space to be inefficient. And manual debugging was a pain in the rear.

We used to refer to “Spaghetti Code” as those programs that were patched together here and there, with no clear flow or documentation. As young programmers, we’d noodle around until we got something to work, even if we weren’t sure why. But you could pretty much forget about diving into someone else’s program and understanding it.

We’re several generations of programming since then, and orders of magnitude in terms of capability and utility. Yet we are still prone to forgetting the documentation here are there.

The universal concept behind Spaghetti Code is lack of communication.

• The programmer doesn’t talk to himself, leaving breadcrumbs about how to fix future issues
• The programmer doesn’t talk to the users, by ignoring well-written or descriptive error messages
• The programmer fails to communicate to other programmers, who might tie into the code or the product of the code.

Spaghetti in the Cloud

Cloud computing has taken us away from the need to be our own programmers and debuggers. We’re several generations away from the computer as a thing you programmed — it’s now a thing you use. You have applications that do things, and your only interaction with the people who made the software is through those error messages.

Other than browsers, the trend is now getting away from programs. We’re moving to the cloud. But before you think that’s going to put an end to the legacy of Spaghetti, just look at how intertwined and interlaced our services have become.

For data to live on the cloud and be useful, it needs to be open in two ways: open for transport, and open for translation. There are several technologies that do this — RSS (an offshoot of XML) does most of the former, while APIs handle much of the latter. The results are what we call Mashups. If you’ve seen data taken in real-time and posted on a Google Map, you’ve seen the powerful blending of RSS and APIs that do wonders. We’re expecting more and more from our cloud services, including social networks. Which is why Facebook’s recent addition of video chat is such a problem.

All or Nothing

Facebook has become the thorn in the side of many corporate IT departments. It has become too big too ignore, and too ubiquitous to banish. The constant waves of new features are fantastic for us as users, who find new and better ways to share. But it’s not a party for Information Technology professionals, who get little-to-no notice that new things are appearing.

Many corporations operate under compliance guidelines that dictate what can and can’t be shared. Proprietary information and sensitive customer data must be retained with a level of security. Most every attachment that’s sent in an email or dragged onto a thumbdrive gets scanned for such secrets. (In those companies where you are even allowed to attach a thumbdrive.)

When Facebook suddenly added attachments to its Messaging platform, some hailed it as a wonderful competitor to Google Docs! But IT departments were caught with a quandary — can we shut it down for compliance, or do we have to kill access to Facebook to get it?

To its credit, Facebook has given enterprise-class organizations tools that cut out certain modules. You can cut out Messages, and anything connecting to Zynga, or Games, or Chat. Sadly, few IT departments know how to do this and are stuck on YES or NO for all of Facebook.

The Bigger Picture

Which makes the Skype-Facebook integration more puzzling as it was announced. Within an hour of the live stream, you could click on the chat interface and there was the video option. Hints to the coming feature were already embedded in Facebook’s chat code the day before. Yet there was no communication to corporations about how to deal with the implications. In this case, it wasn’t just a matter of whether the code plays well… it’s the impact on a whole system.

Video sucks in a lot of bandwidth. Just ask your ISP about Netflix. Imagine the effects of hundreds of your employees suddenly engaging in short little chat sessions. In some respects, it could be a revolutionary communications tool. It could render expensive video-conferencing solutions obsolete. It could cut down 30 minute conference calls down to just a few minutes, because visuals and face-to-face communication could provide shortcuts in the conversation.

But there’s still the issue of all that bandwidth. Some corporations just can’t handle that load.

It will be interesting to watch the 48 hours since the announcement, to see if Facebook can quickly answer some of those questions. Is there a way to disable video chat within a firewall? Can it be as simple as blocking access to the Skype servers? Is there something different happening to those packets, since Skype has traditionally used peer-to-peer packet switching for load balancing?

Will there be any communication at all? Or is this just going to be another movable feast of Spaghetti in the Clouds?

©2012 Occam's RazR. All Rights Reserved.

It’s fair to say I would never have been on their radar if it hadn’t been for my work with the American Red Cross, and the integration of social media with disaster-related communications. That’s why I got a message from them about a week ago. After waves of killer tornadoes in Alabama in April and Missouri in May, Jen reached out to ask me about the logistics of helping out, in the way they best knew how.

CustomScoop is giving away 100 media monitoring packages for disaster-related non-profits.

Having been on disaster assignments, I can’t begin to tell you how helpful that can be.

In the heat of disaster, gathering up clips and analyzing them for reputation management issues can be pretty low on the priority list. And trying to go back and compile them in the waning days of an operation can be spotty at best, and impossible at worst.

The offer from CustomScoop is for disaster relief organizations, and comes with no strings. Additionally, it’s not tied to any particular geographic area. (Jen and I talked about this days before the tornado hit Massachusetts, very close to home for the CustomScoop crew.)

It just goes to show that no matter what you do, or what your skills, there are ways to support those who suddenly find themselves with every need imaginable.

©2012 Occam's RazR. All Rights Reserved.

They’re just starting to get a sense of self-awareness — the realization they’re part of something larger.

They play nice with others only to the extent they have to. Bullies only remain bullies when they are significantly larger than any of the other kids on the block. If there’s no one around to bloody their noses, the largest of the seven-year-olds rule the playground — and they can make up their own rules as they go.

Seven-year-olds, as a rule, have very little natural skills with customer service.

(I’m talking about your baby, Mark Z. Your offspring is King of the Mountain, but doesn’t have good people skills.)

Listen to: Terrorized by a Seven-year-old

Opacity of Service

I'm THIS many!

At times, it seems like Facebook, Google and Twitter get into a contest to see who can be the least responsive to customers. All provide free services, so you can assume you are indeed getting what you’re paying for. Google is notorious for pointing users to long-abandoned Google Groups, where you can sift through a dozen threads’ worth of people who have had the same problem you’re having now, and aren’t any closer to a solution. The reassurance that you’re not alone isn’t enough, however. But with Google, we know that we’re not talking with real humans anyway.

A few months ago I sent an email to Facebook. I was trying to claim a page for my employer, Alabama Power. As a duly authorized member of our corporate communications team, I identified myself from a company email address, and made the case for this auto-generated Community Page to be turned over to our department. I gave them all the information they asked for.

Today, I got a reply. It didn’t come to my work address (which is linked to my Facebook account), but instead to my personal Gmail account. (I never send email from my Gmail account. It is a backup, and collects my Facebook notifications.)

Here is the email I got back, some months later:

Unfortunately, after further review, you did not meet the requirements to take over the Page in question. At this time we will not be able to provide you admin rights to this Page. We apologize for any inconvenience this may cause.

For more information about this feature, as well as answers to frequently asked questions, please visit Facebook’s Help Center by clicking the link below:

http://www.facebook.com/help/?page=175

Disengagement, Disenfranchisement

Clearly, I have unresolved issues. And the page Facebook wants me to use to find those answers is fairly vanilla and decidedly unhelpful.

Facebook has clearly written me off, but has not empowered me (or my employer) with a means for re-applying.

1. I did not meet the requirements.
   Which ones, exactly? It’s not as though I was applying blindly, and just hoping to sneak one over on them.
2. No contact until now.
   How exactly did Facebook’s over-worked support team come to that conclusion? They didn’t call me. They didn’t email me, even though they have seven valid addresses on file for me. As far as I know, they did no investigation whatsoever with regards to my employer, or my status with the company. Which you would think would be part of that process.
3. No direction for recourse.
   The link provided was generic, and has no guidance at all for my situation. Apparently, I am to blindly re-apply.
4. No specificity.
   This might be the most subtle to the outside observer, but as the recipient of the email it caused me to scratch my head. Exactly which Page is at issue here? I know people who have multiple clients and assist non-profits with Pages. I help a couple of people with their presence online, and the only reason I know this is related to the Alabama Power is that’s the only page about which I inquired. Go back and read that email. I assure you there is nothing in the header nor in the body of the reply that indicates what is being denied. (And since it’s being sent back to an address I never use for sending, it’s not that simple either.)

Minor Victories

Take this headache about one Community Page, and multiply it by the several auto-generated pages that exist for our company. After three volleys of evidence and arbitrary pleading, one of my colleagues managed to land the Place Page for our corporate headquarters. A cause for celebration, until you realize that we have nearly 90 business offices across the state, and every time an employee “checks in” to work from his iPhone or Android, new locations emerge with no caretaker.

If you’re more than just a coffee shop, it will take a lot of effort to truly own your brand on Facebook.

It’s Mark’s World Now

Unfortunately, that’s the price we pay for “Free.” We will pay the price, but we will not count the cost.

I have it on good authority that Facebook’s customer service is very responsive and accommodating.

If you spend $50,000 per month in advertising with them.

Otherwise, you’re just another snot-nosed kid on Mark’s playground, just getting tossed around because your lunch money isn’t worth his effort for the shakedown. But you can’t leave the playground and go home, because that’s where all the kids are these days.

I am not a person to Facebook. I am merely a number.

He also forced everyone, small and great, rich and poor, free and slave, to receive a mark on his right hand or on his forehead…

Revelation: 13:16

Bonus:

My first rant about Facebook Community Pages, from April 2010:

©2012 Occam's RazR. All Rights Reserved.

Then he thought he might like helping others share their stories. He got pretty good at that, too.

Later, he discovered that he had a knack for helping others say what they needed to under duress. And he had a decent sense for how to use online channels to do just that.

And now here I am.

Listen to: Growing Up

Coming of Age

Yes, I’ve been an adult now for nearly half my life, but I’m referring more to career maturity. Many of us spend years toiling and training in other jobs before we figure out what we’re really wired for.

No, I am not leaving my job. Far from it. I am loving it. So much so, that I feel a need to prioritize what I am doing, because there’s just too much fun to be had.

No, I am not leaving Occam’s Razr. But I will be growing and expanding in other directions.

For instance, it occurred to me that I have a pretty decent backlog of articles and essays here that are timeless — not rooted to any particular moment. Many of them deal with the issues of modern media, and the state of journalism, and crisis communications and messaging.

And they don’t belong here.

The ought to be over at Positive Position, and drawing attention to my media training company. And you know what — they will be re-purposed, alongside new material.

It makes no sense to draw people here when there is a better, more purposeful “there” over there. (This will make more sense when I finish my manifesto on Intent.)

There’s really little point in me writing about Social Media over here — I am a happy contributor to Jason Falls’ Social Media Explorer, which gives me a larger soapbox with an audience that’s focused on that topic. I’ll be contributing articles to Ragan.com as well, because the universe at large was never really beating a path to this corner.

Evolution

Is this the end of the “all-purpose blog?” Maybe, I don’t know. I do know that I enjoyed writing about just about anything that tickled my fancy on a daily basis, but ultimately you can’t build a stable and coherent audience that way.

Not that I ever worried about “building an audience,” per se, but now that I do, it’s time to be more intentional about that process. I want to help people — but you can’t help people who can’t find you.

We’re dealing with another evolution, too. There is a greater demand and thirst for knowledge about communications than at any other time in history. The barrier-for-entry is now so low that just about anyone can become a media producer. Yet, the vast majority have no prior experience at the same time when their mistakes can go global in an instant.

Businesses and organizations are looking for people to help them figure out how to communicate in new ways to different audiences — and do so with minimal mistakes. The Alabama Social Media Association has coalesced to fill that need.

I’m honored they asked me to present at their inaugural event, March 30th at the Hill Center at the Alabama Theater. I’ll be talking about the intersection of crisis communications and social media, and how to recognize reputation threats before they explode. (I hope it starts some lively conversations about what can and ought be done in the social space.)

Ike 3.0?

As much fun as I have writing, I believe there are aspects of what I’d like to convey that work much better in a live presentation format. That is part of my evolution as well, getting out and seeing more people, presenting information live. It’s the fusion of what makes me tick – communication, tech geekery, and mentoring.

And now… here I am.

©2012 Occam's RazR. All Rights Reserved.

When I worked in TV news, “Fantasyland” was known as the area where the Producers sat.

Listen to: Off the Wall

If you ever watched Broadcast News, then Producers are the people like Holly Hunter, who write the newscasts and guide their content. Then, you have Reporters like Albert Brooks’ character, and anchors like William Hurt’s. (And that’s how it works.) We used to say that the Producers lived in Fantasyland because they could cook up the wackiest assignments and expect you to “turn” them, because they had no real field experience.

“Why can’t you just zip over there for some video? It’s only that far away on the map!”

“I need you to find someone who raises bats to control insect populations.”

Those are actual quotes from Producers. And yes, the reporter assigned the bat story did indeed find someone. That was in the days before Facebook, Twitter and crowdsourcing. However, in the modern newsroom, social networks have become a irreplaceable, because the Producers still live in Fantasyland, and there are fewer people to track down the news. There’s also less time to do it, and in many cases increased workloads.

It also means you have hordes of journalists who are turning to tools they don’t know how to use. (You wouldn’t just hand a liberal arts major a chainsaw and tell them to get to work, would you?)

Well, in some ways we have.

Invasion of Privacy

Yesterday, I stumbled across this on my Facebook wall. The names and identities have been blurred.

My friend, a reporter, meant to send a private message to someone she thought was involved in a shooting incident. This raises several concerns.

• Is this even the right person?
• If it is, does she deserve to have her friends find out from a reporter?
• Is there an implication that this woman has done something wrong?

As it happens, this could have been much worse! This wasn’t posted on the woman’s wall; just a link to her profile on the reporter’s own wall. (Granted, allowing it to stay up 19 hours after being reminded that she could delete it is another matter…)

But ultimately, while we don’t “own” our profiles, we do carry the responsibility of a tenant. And for me, that means locking mine down so that others can’t post to it. You can no longer post things to my Wall, sorry. (Wouldn’t have helped much in the case above, but that’s merely an example of a second mistake wiping out the first.)

There are simply too many people out there who don’t know the difference between a private message and a public one. There are too many who put little thought into what they share, and who else might see it. There are too many changes in privacy settings across these networks to expect everyone to have a Master’s Degree in Profile Security. And there are too many differences in the ways in which people treat their networks, and the purposes to which they are employed.

Expecting everyone else to know what I know and to use what I use is a ticket to Fantasyland.

©2012 Occam's RazR. All Rights Reserved.

(Your intent matters…)

Listen to: Teaching Intent

The Young Archer

A young archer spent years honing his skills, with the hopes of earning a medal at the annual festival in the countryside. His every spare moment went into practice, and the collection of the finest wood and materials for his bow, and even into the study and forecasting of the wind.

Finally, he was ready to make the journey to the faraway competition.

When we was three days out, he began to see signs that he was on the right road. Occasionally, he’d find a target painted on a tree, with an arrow protruding from the middle. Seeing the opportunity to keep his skills fresh, he fired a few shots into the center of those targets and moved along.

Two days away, he started seeing more of the trees with the arrows sticking out of the bulls eyes. “My competitors appear to be skilled and consistent. I hope to be worthy,” he muttered to himself. The young archer took a few more practice shots and continued his long ride.

The next day, and one day before his arrival for the contest, he came upon a farmhouse in a meadow. The farmhouse was covered in targets, as was the neighboring barn. Every target was decorated with a single arrow sticking out of the middle. Knowing that he would have no chance against such an opponent, he swallowed his pride and decided to learn what he could from this master.

He knocked on the door, and a much older man answered. “Can you please show me how you are able to perform such feats?” the young man asked. “Sure,” replied the old farmer. Then the old man picked up a wretched old bow, and a single arrow that could not in any way be considered straight. “Follow me.”

The old man walked into the clearing, and faced the side of the barn. The young archer was taking mental notes, wanting to see how the old man tempered his breathing and his tremors; if there was some technique to better gauge the distance. The young man was about to ask a question about hesitation and focus when the old farmer quickly pulled back the string and fired the arrow straight into the broad side of the barn.

He then walked to the wall, reached through a window to grab a small can of paint, and proceeded to draw circles around the arrow on the wall.

The story — used in the context of a lesson about picking one possibility and focusing on it to completion — was appropriate.

The story — used in the context of a lesson about precision — is inane.

Intent

Let me tell you about the second-useful class I took in college. If I told you that I was a Broadcast Journalism major with a minor in Political Theory, and that I had 40 hours in hard sciences and calculus from my time as a Geology major, what would you guess that class would be?

You likely did not say Advanced Poetry Writing.

The beauty of that class was in the focus on Intention.

Every word had a purpose, and was examined for placement, denotation and connotation.

• Is it a good word?
• Does it carry loaded meaning?
• Does it work on multiple levels?
• Does it contribute to alliteration or ambiance?

Words have a physical, mental, and spiritual component. How they appear on the page and engage the ear — how they stimulate the mind to grasp the exact concept we wished to convey — and how their selection and arrangement inspires and initiates action.

All of the above go to the concept of being Intentional — which cuts to the heart of most of today’s communication mis-steps.

People are saying things they shouldn’t, or unintentionally saying things other than what they meant. Their hearts, as they were, are in the right place, but they never boiled it down to their intent.

Intention in Motion

How many product launches fail because the campaign was built around a shiny object instead of a solid objective?

How many emails could have been simpler and caused less grief if they had been just left at a declarative statement in the subject line? (I’m guilty of this… there’s a nagging feeling of incompletion when you send a body-less email. Gmail even warns you as though it were a bad thing, leading to unnecessary text that is thoughtless at best, and thoughtless and insulting at worst!)

How many idea pitches drop miserably because the audience wasn’t factored into the presentation?

How many resumes and cover letters gather dust before finding the shredder, because the sender didn’t tweak it for the single purpose of that job opening?

Advanced Poetry Writing was an exercise in making every word matter, which was a great skill to have as a TV news reporter, always working under time constraints. (Even when I added words in for polish and flair, it’s because I had first cut the waste and fat, leaving room for the flavor.) It was an outstanding skill to have for one in a field where 140 characters isn’t a suggestion, it’s a boundary.

And even though my instructor left a lot to be desired in her hatred of men and her diatribes against hegemony, it remains the second-most important class I took in college.

For the most important class, we ratchet the ladder of intent up from words to ideas…

©2012 Occam's RazR. All Rights Reserved.

A crook who gets into your email can get just about anywhere — and not all of them end up getting jacked around by me on Facebook Chat.

(I used Storify to assemble the pieces for this post — you have to have Java enabled to view the story below)

©2012 Occam's RazR. All Rights Reserved.