'Theory' Category
Gaming the System
Where there are rules, there are winners and losers. The real trick is designing a set of rules that elicits the behavior you wanted to begin with.
I’m about as competitive a person as you’ll meet, and over the years I can take a quick look at the rules and conditions of a contest and tell [...]Speed Kills
During one of my recent travels, I missed out on one of those magic parenting moments. My wife told me about it later, and it cracks me up.
My son had his toy dinosaurs all gathered together. The biggest one was laying on its side. Deceased. The others were huddled around, ready [...]RIP: Serendipity
Ike explains why he will resist the future temptation to monkey around with fuzzy logic recommendations and services. Because there is such as thing as TOO perfect.
Trust, but Verify
Why do some websites get an implicit level of trust that is completely unearned?
The Sweet Spot of Influence
“Story” is the most powerful influencer, but only when it carries all three qualities of being Universal, Personal, and Simple.
