'Theory' Category
The Sweet Spot of Influence
“Story” is the most powerful influencer, but only when it carries all three qualities of being Universal, Personal, and Simple.
Know the Game
“Step One is always ‘Understand the rules’ - that’s the difference between baseball and fantasy baseball.”
- Ike PigottWikimunity
I’ve asked many questions lately about the nature of “online communities”. The evangelists are trying to get business to be baptized into Web 2.0, and businesses are at most sticking in a toe, and mostly afraid the idea is all wet.
The evangelists will not win until they answer some hard questions. They need [...]Granular Thinking
Before we run out half-cocked and try to embrace the world with our conversation, shouldn’t we know a little more about what we’re wrapping our arms around? Because it’s clear to me we haven’t wrapped our brains around the fundamental issue…
PR and the Gray Zone
How do you preach influence and the triumph of the individual when it’s not the individual who is the enemy - it is the crowd!
