communication. community. cognition.
I don’t travel as much as I used to, so maybe my allergy to bad marketing wasn’t as attuned. It started on the way down to the plane:
Really? Even with her legs crossed, she had seven inches of space. Why did she pay extra for the other four?
Maybe that was the appetizer that got me excited about making a meal of SkyMall. I turned to a random page, and the thoughts just came at me… [Read more...]
I suppose it is a badge of honor somewhat, that out of the universe of Twitter users from which to choose, some spammer somewhere picked me first.
She obviously chose me for my intelligence, my incredible personal network, and my ability to move virtual mountains of needles. Or virtual needles. She chose me, because as a Twitter evangelist with what could be all of 119 seconds of experience on the platform, she was drawn to my deft use of the service. (Don’t mock her skills, she obviously knew Twitter well enough to update her profile picture before getting started.)
Hello to you too, Dollie. I will never forget this bond we shared.
“I its of have when in they all in one one your it just rt” right back at you, babe.
How could you not love the best of the Super Bowl ads, the Ram truck ad featuring the voice of Paul Harvey?
Brett Arends at CBS MarketWatch wrote a terrific parody of the spot. For maximum effect, he asks you to read it in the voice of Paul Harvey.
This is for those who lack the imagination.
There’s a new tool that checks a sample of a Twitter account’s followers and determines how “real” the audience is:
Enter a Twitter handle, and you get a breakdown like this: [Read more...]
Following is an email I received the other day from Clayton Su, Klout’s Account Manager. I haven’t had time to properly think about it yet, but in fairness I need to publish it quickly:
Hi Ike,
I read your recent blog post and wanted to reach out and apologize again for the mix-up. Additionally, I’d like to help clarify a few things, especially around the four points you mentioned in your blog:
As you pointed out in an earlier blog post, the phone promotion was only available to influencers in the New York City area. When we launched our Windows Phone Perk, we experienced a problem with our location system that allowed 200 influencers outside of the eligible cities to claim the Windows Phone Perk. We reached out to notify you of it at the time.
All those influencers, including yourself, received the following email:
Thanks for being part of Klout Perks! We see that you had signed up for the Windows Phone Perk, but upon further review we found that you are not in the New York City area.
The Windows Phone Perk is meant for influencers in the NYC area as the event is in New York City. However, the Windows Phone Perk will be hitting other cities soon, so please stay tuned for something in your area.
-The Klout Perks Team
When we launched a new rating system, we inadvertently pulled the old data, which prompted you and 199 influencers to rate your experience.
We want to assure you that all records of you having opted-in to the Perk are completely removed from our system, and that you are in no legal danger. Feel free to check out our privacy policy here: http://klout.com/corp/privacy.
Finally, we would like to apologize again for the confusion caused by this Perk. We are constantly working to improve Klout Perks and greatly value your feedback. Please accept our apologies for the confusion.
Best regards,
Clayton Su
Account Manager, Klout
t: @claytonsu
www.klout.com
My thoughts on this will follow, after I have the time to properly digest this. If you have any, you’re welcome to leave them in the comments.
Some of you might recall my less-than-stellar encounter with Klout over the way it mishandled a promotion. Essentially, Klout used my name and likeness to promote itself, telling a friend of mine that I had won a perk that I would later be told I was ineligible to win. (Read all about it at ike4.me/klout)
A different friend recently posted a photo of her Klout Profile, wondering about the various topics where she was considered an Influencer. I decided to check in and see how I was being promoted. That’s when I found this link:
Well, gosh! Let’s just take a little tour of that Feedback form, shall we?
I know a few people who have experimented with automated sharing services, and I am often not a fan of them. I understand why people would band together in hopes of amplifying their reach, and I understand that it is possible to have enough faith and trust in others that you don’t end up auto-endorsing something you wish you didn’t.
GaggleAmp is a tool that’s seen an increase in use and exposure, and the idea is that users sign into a dashboard and are presented with suggested messages they can quickly auto-tweet or auto-post to various networks. If you love Hibbett’s Sporting Goods, and you are evangelistic about them, you might sign up for a Hibbett’s Gaggle and share out the things Hibbett’s sends your way.
However, what if you end up amplifying a message that’s no longer important or relevant.
[Read more...]
