“Astroturfing” refers to any shady public relations practice where one manufactures the appearance of “grass roots” support. I had never heard of the word until transitioning from news to public affairs (a mere six years, two months and twenty-two days ago, but who is counting?)
Journalists, by nature, are fairly good at playing the skeptic; and very cranky when they get played. When part of the story centers on public sentiment – like the case study I present to you now – they may get more than irate; they might just get even.
Particulars in a moment, but first the mother of all disclaimers:
The following post references events and issues of a political nature in the state of Alabama, and unlike most of what I write here is of a very time-sensitive nature.
This post is the work of me and me alone.
Because anything that is even remotely political ends up being blamed or framed on my employer (whether warranted or not,) let me state unequivocally that my employer, supervisor, nor anyone in my company knows I am writing this, nor am I under any directive, suggestion or hint that it would be worthwhile.
For the record, I have not taken a public position on the issues of gambling/gaming/bingo in the state of Alabama, and don’t care enough to research them.
Nobody has paid me for this post. I don’t even run ads on the site.
But I am interested in the process of communications, and how organizations attempt to persuade.
Are you hooked yet? Here we go…