Is the ‘Good Ole Boy’ so dumb, or crazy like a fox?

If you asked a group to describe the prototypical "Good Ol' Boy," I would imagine the adjectives returned would not be that flattering. From The Free Dictionary: A man having qualities held to be characteristic of certain Southern white males, … [Continue reading]

The Social Media News Release Isn’t Dead – The Audience Is

I promised myself I wouldn't get involved in the "Press Release Must DIE" meme, but I have failed. For the last several years, numerous people have tried to ring the bell that tolls for Ivy Lee's centenarian brainchild. Some want to pull the plug … [Continue reading]

Social Media is like Rugby

{{myquote|Social Media is like a rugby match. Lots of touchy-feely in the scrum, very little movement, and no one is quite sure of the rules.}} … [Continue reading]

We really NEED that much-needed rain

...and other perceptive comments from the Fifth Estate. (More from the mcarp archives... the prophetic genius and brilliance are his; the ones/zeros, pixels, pictures and subheads and pull-quotes are mine.) This is the next to last of the mcarp … [Continue reading]

The Dangers of Automated Analysis

As online conversations increase about a company or brand, so does the need for an intelligent way to dissect the data and look at meaningful trends. Just be wary that not all divisions of data are necessarily useful. This morning, while … [Continue reading]

Grounded Advice

{{myquote|When you hitch your reputation to movements instead of solid ideas, don't be shocked when you find yourself adrift.}} … [Continue reading]

Journalists and Bloggers Differ How?

What is the difference between a Journalist and a Blogger? For many, it is an issue of credibility. There's certainly no magic dust that makes the keyboard of one shine with dignity and truth. And there's very little difference between pixels and … [Continue reading]