Social Media is NOT a Commodity

"Hello. Social Media Marketplace, how can I help you?" "Yes, I'd like a bushel of blogs, four cartons of community, and does that come with the comments?" If Social Media could be purchased in that fashion, you would not want it. This issue comes … [Continue reading]

Naked Effort

{{myquote|Good writing just doesn't happen, it takes hard work. Great writing doesn't take hard work, it takes the courage to bare all. Perfect writing is hard and courageous, and it happens through you.}} … [Continue reading]

A Turkey of a Story

Good stories have a direction, and a surprise at the end. If my five-year-old can do it, why do the rest of us make it so hard? Writer: Laura Grace Pigott Director: Laura Grace Pigott Narrator: Laura Grace Pigott Story: Laura Grace … [Continue reading]

Spam With a Human Touch

Over the last few days, I've noticed a sudden increase in the amount of what I call "organic spam." These are comments that are targeted to specific subjects that I write about, and obviously written by a human being who digested and comprehended the … [Continue reading]

Loud and Clear

{{myquote|Authenticity doesn't yell, but its voice carries farther.}} (From Twitter) … [Continue reading]

Delegation

{{myquote|If you hand someone a shovel to dig a hole, you have to let go of the shovel.}} … [Continue reading]

Firewalls and Hurdles

There are literally thousands of blog posts out there telling you how to take your first steps in Social Media. Those first hurdles are so important to clear. But have you ever looked at the setup on the track after the high hurdles are run? It's … [Continue reading]