About a year and a half ago, I put forward the novel idea that cable and satellite providers needed to step up their offerings. Shows are increasingly becoming commodities, and there are other ways to access them, in whole or just the good parts.
Now, it looks like DirecTV is taking that first step. A new feature will link the DVR to Facebook and Twitter accounts, allowing you to share what you are watching and recording with your circle of friends.
Not quite the same as uploading clips, social sharing, and the resulting ad revenue generation. But it is a start.
(Given the number of social services starting the develop around the fringe of the viewing experience, like IntoNow and GetGlue, the window for that first step is rapidly closing.)
Expect to see even more convergence.