In a crisis, what you see is what you get.
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No, I am not making a trite statement about “it is what it is,” or about transparency. What you see is what you comprehend… what you understand… what you internalize.
I’ve been thinking quite a bit lately about the pieces you need for effective crisis communications, and I’ve been thinking even further about how inadequate most organizations are with regard to making the right impressions stick. I can look at your messaging and know what you meant for people to get. But how do you take that next step so the public at large truly feels and knows what you want them to remember? [Read more...]
