Content is king.

It started with a Tweet by Jeremy Meyers, that said the following:

“Ironically, content about how “Content is King” is not an example of good content.”

I responded with:

“If Content were King, then Pink would have stayed dry.”

I was referring, of course, to Pink’s performance at the Grammy Awards, where she sang partially suspended and spinning in the air, then was dipped in a pool of water, where she came up spinning dripping and still singing pitch-perfect.

It was stunning.

It is also a clear example, to me, of where you can draw a significant line between Content and Presentation.

Her song is the same, whether she sings it in a studio, on stage, or in an S&M harness. What differs is the Presentation.

If there were no difference between Content and Presentation, then Iron Chef would not have points for “plating.” It’s a different experience, one that is separate from the content.

My blog engine – WordPress – makes a significant distinction between Content and Presentation. I’ve changed themes a few times in the last three years – but the content remains the same.

That’s why this post seems a little naked – I’ve taken much of the Presentation away.

It’s a very different experience. Yet my words are the same. My argument stands just as valid on its face – exactly the way it would appear in most RSS readers.

Yet here – through the Presentation of this one post – I have communicated more about the difference between Content and Presentation.

Content is King – but Presentation can make it more palatable. Style without Substance will leave you lacking. Substance with no Style will send the readers packing.

Long live the King!