Teaching Intent

brain

I’m going to start with a story I’ve used before, but this time it comes in a different context.

(Your intent matters…)

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Shaping Networks

network shape

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People shape networks.

Networks shape people.

Back in 1990, my “PSC-352: Modern Political Ideologies in the Techno-Managerial Society” class had a multi-week project. We were to completely remake and reform Education in the United States. From the ground up. With no regard for sacred cows.

That was the mandate, and we had two weeks’ worth of class meetings (four 75-minute blocks) to do it. However, we had to work in self-selected teams, based on prevailing themes. [Read more...]

Erasing the Objections

whiteboard in use

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See if these points sound familiar:

  • There’s nothing special about this technology, it’s just another way to communicate.
  • It’s a technology that frees people to express themselves, storing their input sequentially.
  • Innovators are jumping on a bandwagon, which will really be just a fad.
  • There’s a limited base of research about its real effectiveness.
  • Much of the evidence is anecdotal.
  • It doesn’t result in as much participation as was promised.
  • What if “everyone has to have one?”
  • Will everyone will use it?

Yeah, I know. We’ve heard this all before. So why are so many educators slow to embrace interactive whiteboards? [Read more...]

When Good News Gets Strangled

straight-jacket

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If you look at Birmingham as a metropolitan area, you find growth.

If you look at Birmingham as just the city proper, and you find a city that has been on the decline since the mid-1960s. Birmingham peaked at 340,000 and has “slimmed down” to under 240,000. Fewer people means fewer youngsters, fewer youngsters means fewer students, and fewer students means fewer schools. By the time I was reporting in Birmingham in the mid-1990s, there was an annual discussion and tension about closing schools and eliminating teachers.

Each year, the state takes in money for the Education Trust Fund (ETF), and allocates it to the systems based on enrollment. At that time, allotment was calculated by taking the average attendance for the first 40 days of class, and then each school gets funded proportionally from the ETF.

Birmingham’s problem was two-fold. There was the shrinking of the population, but also a cultural phenomenon where parents waited until after Labor Day to return their children to school, missing several weeks. [Read more...]

Flashes of Confusion

zerometh

There’s a billboard we’re seeing a lot of in central Alabama, and it jars me a little every time I see it.

Not because of what is there, but because my mind’s eye sees something that is not there.

Wait a couple of seconds, then look at the black box. Then you’ll see it.

There.

It was only up for a second or so.

What did it say again?

Drugs are bad, m’kay?

The billboard is part of a much larger campaign by district attorneys across the state, called Zero Meth. Meth-amphetamine abuse is rising here (as in many other places) because it’s cheap, and the manufacturers of the drug have figured out how to do it in less expensive and more portable ways.

The goal of the billboards is to drive awareness, and traffic to the website. On the site, you will find resources, information and links for those who struggle with addiction or the consequences. It’s not a very social site, and I am not sure the layout is all that friendly for either humans or search engines… but that’s not the point.

When the logo flashed into your retina, what did you see?

I don’t know about you, but I saw the word Aerosmith.

Every time I see that logo, that’s what pops into my mind.

Over the weekend, I saw one again, and this time asked my wife what she saw.

“Aerosmith.”

She doesn’t like Aerosmith, and might recognize only one or two songs. Maybe. I don’t know if I’ve even played an Aerosmith song in her presence (though I have been known to subject her to Rush.)

It doesn’t even resemble the Aerosmith typeface or logo in any way. It’s just the placement of the letters, the E-R-O and the M- -T-H… and the slant of that “Z” matching the lean of the Aerosmith “A.”

Simple and subtle cues that can take your attention away from the intended message, which is that drugs are bad. (The modern incarnation of Aerosmith would agree that drugs are bad, even if they made their reputation on some very good ones.) The effect is intensified with outdoor advertising, because drivers often don’t get more than a passing glance at a billboard.

The Fix?

Communicators need to remember that it’s not what you meant to say, but what was heard that matters.

I’m sure this logo scored quite well with the people who were vetting it. It’s edgy, it’s grungy-looking, and it has threatening colors that contrast well. I don’t think it translates very well to black-and-white, but that’s not as big a deal for an issue campaign as it would be for a permanent brand where the legibility of monochrome logos on stationery and business cards is a big deal.

Honestly, all it would have taken is a variant and the “Aerosmith” issue wouldn’t have surfaced. Stack the block-letters of “ZERO” on top of the “METH.” Now it doesn’t resemble the name of the band so much.

Did you see Aerosmith in the logo? Even for a moment?

Do you have other examples of poorly-tested logos, or instances where the unintended connotations got in the way?

A Lesson on Worth

logo_usatoday

I recently ran across one of those messages about how our nation needs to get its priorities in order, because we pay professional athletes so much more than we do teachers.

On the surface, it seems a difficult point to argue, because obviously teaching is important.

This is where an understanding of marginal utility comes into play.

The Difference is the Difference

We recently put our fantasy baseball league together, and guess who one of the top draft priorities was? A catcher for the Minnesota Twins named Joe Mauer. Statistically he’s as good as anyone in the game, but he’s even more valuable as a catcher because of the scarcity at his position.

The numbers will tell you that Albert Pujols is the best pick in the game, but I might bypass him for Mauer because the next guy down in First Base eligibility is not as far a drop as the next catcher beneath Mauer. So it’s not just a game of raw numbers, it’s how much of a marginal difference you get from the swap.

The difference in value (either in the fantasy game or in the real world) is a function of the difference you bring. Major League players are where they are because there is an appreciable difference between hitting a curve ball one out of every four tries instead of one out of every five. Do it one out of every three and you’ll go to All-Star games and the Hall of Fame.

So, why are teachers paid so much less than professional athletes?

Wait, are they?

Statistics Are Mean

We assume we know what teachers make, because on a year to year basis the answer is “not enough.” Teachers are always asking for raises, and in that regard are no different than the rest of us. However, many of the teachers I interviewed during my time in television news were shocked to find out that a starting TV reporter made far less than a starting teacher – and depending upon the station had to drive their own vehicle to cover the news.

We also assume we know what professional athletes make, because we see the vapor trail of zeros in the headlines of the sports page. And if there are enough zeros, it goes in the business pages as well. The USA Today has a salary calculator for the major sports leagues. Here are the stats for median salary for Major League Baseball teams for 2009.

New York Yankees $ 5,200,000
New York Mets $ 2,612,500
Philadelphia Phillies $ 2,500,000
Detroit Tigers $ 2,237,500
Chicago Cubs $ 2,200,000
Cleveland Indians $ 1,950,000
Los Angeles Angels $ 1,800,000
Boston Red Sox $ 1,625,000
Kansas City Royals $ 1,600,000
Houston Astros $ 1,550,000
Arizona Diamondbacks $ 1,500,000
Baltimore Orioles $ 1,500,000
Milwaukee Brewers $ 1,347,500
Tampa Bay Rays $ 1,290,000
Los Angeles Dodgers $ 1,250,000
Atlanta Braves $ 1,237,500
Chicago White Sox $ 1,112,500
Pittsburgh Pirates $ 1,062,500
Cincinnati Reds $ 970,000
St. Louis Cardinals $ 950,000
Toronto Blue Jays $ 932,500
Colorado Rockies $ 800,000
San Francisco Giants $ 661,250
Texas Rangers $ 555,000
Minnesota Twins $ 525,000
Washington Nationals $ 500,000
Seattle Mariners $ 480,000
Florida Marlins $ 470,000
San Diego Padres $ 466,200
Oakland Athletics $ 410,000

It pays to be a Yankee.

Remember, this isn’t the average (or mean), but the median.

Average indicates you dumped the whole payroll together and divided by the number of people who got the paychecks. Median means you picked the person right in the middle, where half make more and half make less. If you put Bill Gates in a room with 100 teachers, the average salary of the room would be a lot higher, but it wouldn’t affect the median all that much.

Still, the guy in the middle of the pack for the lowly Oakland Athletics makes decent money.

Play around with the calculator. The median salaries for NFL teams ranged from $1.3-million for the New York Giants down to $541K for the St. Louis Rams. In the NBA, the “middle-man” in the New York Knicks pecking order gets over $6-million a year, while the median for the Miami Heat is a cool $1.1-million.

But is this the applicable comparison for educators?

Perception is not reality

Again, you look at the headlines and the dollar amounts and compare that to what you see in the classrooms. Look at the parking lot of your nearest public school, and you’ll not see limousines (but you’ll see better cars than you might think.)

What you don’t see in the comparisons is the salaries of all the professional athletes who never made the major leagues. You don’t see the stats on their average career, which ranges anywhere from 2-5 years for the top sports.

You occasionally run across the profile of the minor-league baseball player who is trucking it in Single-A ball for near-minimum wage. Or a reference to Super Bowl MVP Kurt Warner, who worked stocking shelves at a grocery store for $5.50/hour to supplement his income while in minor-league football.

I won’t do the math. Researchers at Penn State already did. In 2004, the median salary for a professional athlete was $48,310 per year.

That same study, when you looked up public education, median earnings for kindergarten and elementary school teachers was between $41,400 to $45,920, based on location. Same range for teachers at junior high and high schools.

Shocking, but not in the way you thought.

Marginal Truths

There is a distinct difference between the guy who hits .280 and the guy who hits .240. It is a statistical measurement that can be correlated to a team’s chance of success.

Many of the factors that make for successful teachers are harder to quantify, so it would seem they are “punished” for dealing with so many intangibles. But there are a couple of other factors to consider.

How much of that lack of measurement is the fault of the teachers’ unions?

The unions typically fight against any standards-based testing, and I can understand why. When tests are administered across a broad area, some will perform better because of external factors. Kids with rich parents who provide additional tutoring and resources, and kids with two parents at home who care about education tend to do very well in school. Children in districts that are poorer and have more fractured home lives are not going to perform as well.

But who says the measurements have to be about raw performance? Why not measure students at the beginning of a year, and again at the end? And we can see how much improvement particular teachers provide, with apples to apples comparisons.

The unions likely won’t stand for that, either.

To Market

As it is, there is a very limited amount of performance-based incentive for teaching achievement. In some states, you’ll get a certain bump for having a Masters degree, or some type of certification in your subject. But most of the compensation is determined by a ladder system based on seniority.

The unions don’t want that level of disparity, though, because it would lead to the kind of income disparity we see in professional sports. For every Alex Rodriguez or Joe Mauer, there are many has-beens and wanna-bes who toil away for “the love of the game,” or some other homily designed to get their minds off their tiny paychecks.

And when it comes down to it, if you are engaged in a vocation where there are so many intangibles – so many factors of value that defy measurement – is one teacher really that much more valuable than another? Well, yes. If given a choice I wouldn’t want to just be thrown in at random.

But I don’t have a choice. There’s no free market for schools (at least not in Alabama.) And the teachers that excel – that really bring additional value to their profession and to the students they reach – they don’t have a free market either. A free market for teachers would provide the basis and incentive for finding a way to measure those intangibles. It would also mean some would end up as rock-stars (as much as their marginal utility would allow,) and some would end up bagging groceries next to young Kurt Warner.

And deep down, I’m not so sure that’s what they want.

The Rocky Beginnings of a Frustrated Reporter

bookshelf

I wrote before about what you might expect to get from this site, as a way to help me focus. The right focus can bring together some amazing conversations, as Venessa Miemis has been able to do.

Maybe a little personal backstory is in order.

I was/am a science and math nerd. In a big way.

I likely disappointed a number of my teachers by not pursuing a Ph.D of some sort, where I could make a real contribution to society. But there were two realizations I had about myself that played into that decision:

  1. I have a wide variety of interests among the sciences, and
  2. I have a distinct knack for explaining things.

Put those together, and you have a nice starter kit for a budding Science Journalist. (Lord knows there aren’t enough people making science interesting, exciting or tangible.)

The Path Denied

By the time I was to the point in college where you have to declare a major, I figured the best way to pursue this dream was to go through Geology. It has a little bit of physics, a little bit of chemistry, and a little bit of biology. It makes for a nice nexus across the disciplines.

In my year as a Geology Major, I was asked by professors and graduate assistants where I would specialize. After all, you can’t just get a degree in Geology. That’s useless! You must get a Ph.D, and that means focusing on either vulcanology, paleontology or petro-chemical geology. In other words, put myself in one of those silos. I had two professors in one semester who had neighboring offices, yet couldn’t even hold a conversation with one another because they were too deep in their own little worlds.

Very Important Science happens deep in those silos – but for me, the interesting science happens at the intersections of disciplines. Which meant even more school. And no guarantee I’d be able to exercise those whims of interest.

So — already working at a television station — I ditched the whole effort and got my degree in Broadcast Journalism, with a minor in Political Theory. Also graduated with 40 hours in hard sciences and calculus, which didn’t come very handy in a profession that is repulsed by math.

I am who I am

My very nerdy bookshelf

In the murky depths of my soul, though, lurks the unfulfilled destiny of the frustrated science reporter. One who keeps abreast of the new and interesting and exciting — which also might just be too complex for instant understanding. My bookshelf is proof.

My impetus to write and to share comes from a need to help others understand. And maybe I’m drawn to the things others are not explaining very well, because if others are doing the job on certain topics then I don’t need to.

Maybe I am in the right place at the right time. Journalism as a whole is imploding under the weight of outdated distribution models that aren’t cost-effective. “Specialty” writers are even more rare on staff, and are almost exclusively found in the freelance market. Maybe the service I provide here is a model for… well, something. I don’t know what.

But I do know that I enjoy writing. And explaining. It’s the bedrock of who I am, no matter what I am paid to do.