Content is king.
It started with a Tweet by Jeremy Meyers, that said the following:
“Ironically, content about how “Content is King” is not an example of good content.”
“If Content were King, then Pink would have stayed dry.”
I was referring, of course, to Pink’s performance at the Grammy Awards, where she sang partially suspended and spinning in the air, then was dipped in a pool of water, where she came up spinning dripping and still singing pitch-perfect.
It was stunning.
It is also a clear example, to me, of where you can draw a significant line between Content and Presentation.
Her song is the same, whether she sings it in a studio, on stage, or in an S&M harness. What differs is the Presentation.
If there were no difference between Content and Presentation, then Iron Chef would not have points for “plating.” It’s a different experience, one that is separate from the content.
My blog engine – WordPress – makes a significant distinction between Content and Presentation. I’ve changed themes a few times in the last three years – but the content remains the same.
That’s why this post seems a little naked – I’ve taken much of the Presentation away.
It’s a very different experience. Yet my words are the same. My argument stands just as valid on its face – exactly the way it would appear in most RSS readers.
Yet here – through the Presentation of this one post – I have communicated more about the difference between Content and Presentation.
Content is King – but Presentation can make it more palatable. Style without Substance will leave you lacking. Substance with no Style will send the readers packing.
Long live the King!