When a Gaggle Goes Rogue

Posted on June 29, 2012 Written by 12 Comments
geese

I know a few people who have experimented with automated sharing services, and I am often not a fan of them. I understand why people would band together in hopes of amplifying their reach, and I understand that it is possible to have enough faith and trust in others that you don’t end up auto-endorsing something you wish you didn’t.

GaggleAmp is a tool that’s seen an increase in use and exposure, and the idea is that users sign into a dashboard and are presented with suggested messages they can quickly auto-tweet or auto-post to various networks. If you love Hibbett’s Sporting Goods, and you are evangelistic about them, you might sign up for a Hibbett’s Gaggle and share out the things Hibbett’s sends your way.

However, what if you end up amplifying a message that’s no longer important or relevant.
[Read more...]

Filed Under: Marketing Tagged: , , ,

TV Catching Up to Me?

Posted on May 19, 2011 Written by 2 Comments
roomshapecircle

About a year and a half ago, I put forward the novel idea that cable and satellite providers needed to step up their offerings. Shows are increasingly becoming commodities, and there are other ways to access them, in whole or just the good parts.

Now, it looks like DirecTV is taking that first step. A new feature will link the DVR to Facebook and Twitter accounts, allowing you to share what you are watching and recording with your circle of friends.

Not quite the same as uploading clips, social sharing, and the resulting ad revenue generation. But it is a start.

(Given the number of social services starting the develop around the fringe of the viewing experience, like IntoNow and GetGlue, the window for that first step is rapidly closing.)

Expect to see even more convergence.

Filed Under: Marketing Tagged: , , ,

Terrorized by a Seven-year-old

Posted on March 30, 2011 Written by 13 Comments
I'm THIS many!

Seven-year-olds have a way about them.

They’re just starting to get a sense of self-awareness — the realization they’re part of something larger.

They play nice with others only to the extent they have to. Bullies only remain bullies when they are significantly larger than any of the other kids on the block. If there’s no one around to bloody their noses, the largest of the seven-year-olds rule the playground — and they can make up their own rules as they go.

Seven-year-olds, as a rule, have very little natural skills with customer service.

(I’m talking about your baby, Mark Z. Your offspring is King of the Mountain, but doesn’t have good people skills.)

Listen to: Terrorized by a Seven-year-old [Read more...]

Filed Under: Communication Tagged: , , ,

Growing Up

Posted on March 4, 2011 Written by 11 Comments

Long ago, there was a young man who thought he liked telling stories. He was pretty good at it.

Then he thought he might like helping others share their stories. He got pretty good at that, too.

Later, he discovered that he had a knack for helping others say what they needed to under duress. And he had a decent sense for how to use online channels to do just that.

And now here I am.

Listen to: Growing Up [Read more...]

Filed Under: Communication Tagged: ,

Off the Wall

Posted on January 4, 2011 Written by 55 Comments
Facebook-security

Fantasyland.

When I worked in TV news, “Fantasyland” was known as the area where the Producers sat.
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Filed Under: Communication Tagged: , , , , , ,

Milestones and Slime Trails

Posted on December 27, 2010 Written by 13 Comments
snail

A snail climbs up the inside of a well at a pace of three inches a day, but when it sleeps at night it slides down two inches. How many days will it take to reach the top of a four-foot wall?

Listen to: Milestones and Slime Trails

Here I am, almost four years after joining Twitter, on the precipice of 6,000 followers… [Read more...]

Filed Under: Marketing Tagged: ,

LinkedIn Confirms Precaution

Posted on December 14, 2010 Written by 7 Comments

Dear Isaac,

We recently sent you a message stating that your LinkedIn password had been disabled for security reasons. (Note: If you have more than one email registered with us, you will receive more than one password reset message. You only need to act on one of them.)

This was in response to a security breach on a different site, Gawker.com, where a number of usernames and passwords were exposed. We want to make sure those leaked emails and passwords were not being used to attack any LinkedIn members.

There is no indication that your LinkedIn account has been affected, but since it shares an email with the compromised Gawker accounts, we decided to ensure its safety by asking you to reset its password.

Full text of email.

Filed Under: Quick thoughts Tagged: , , , ,
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