The Stories Pictures Will Tell (If You Just Listen)

wesley1

(No audio today… this exercise doesn’t lend itself to it.)

Show me, don’t tell me. Nothing new about that.

What is new is the thinking about the effectiveness of showing instead of telling. We’ve fallen all over ourselves as communicators, adopting flip cameras and Flickr streams. Bandwidth is cheap, and it’s no longer cost-prohibitive to launch a barrage of high resolution photos and videos when you’re trying to get your message across. Yes, “pictures tell a thousand words,” but are they the right thousand?

Most of the time, we deploy pictures with almost no regard to the stories they might tell.

Tell Me What You See

This is an exercise in telling visual stories, and you are an active participant. I want you to spend a minute or so with each photo, and jot down what you think you might be able to figure out about Wesley. When you’re done, click to the next page.

(The links are below the Share The Knowledge icons)

Pages: 1 2 3 4 5

Everybody Has A Story

story

…even if they aren’t already aware of it.

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I was conducting a presentation skills seminar for a group of engineers, and I was using one of my favorite exercises. Tell me a story in a sentence. Now tell it again in 30 seconds. Now tell it in 90 seconds. (It also works with children, sometimes to disastrous effect.)

In this case, we were preparing these engineers to go into high schools and middle schools, to get children fired up about math, science and engineering careers. Before you can get others fired up, you have to figure out what lights your fire. There was one young man in the back who didn’t know he had a spark… [Read more...]

Own Your Mistakes to be Re-Markable

sharpie

I was doing a storytelling presentation recently at a local elementary school, for its “Communication Celebration.” Instead of bringing in a PowerPoint, or showing them a bunch of web work, I decided to do a 30-minute workshop on what makes stories “work.”

The workshop is based on the idea that you start with a core – the essence of the story – and flesh it out from there.

  • Tell a story in one sentence.
  • Tell the same story in 30 seconds.
  • Tell the same story in 90 seconds.

When I have done this workshop with other audiences where there’s been more time, a peculiar thing happens. People get the one-sentence and 30-second versions right, but they’re so fearful of not filling 90-seconds that they fail to come in under three minutes!

On this day, there wouldn’t be time to go with the full 90-seconds, but the principle was the same. [Read more...]

Bend it, don’t Break it

Aang, the Last Airbender

Let me start with something I wrote here almost three-and-a-half years ago about “Avatar, the Last Airbender:”

Suffice it to say, there is a very rich universe here to explore, and the internal mythology of this place is detailed, consistent, and engaging. It is truly epic in scope, and I don’t use that word lightly. (And the live-action motion picture has already been optioned by M. Night Shyamalan, I hope he doesn’t screw it up.)

The bad news is that my concern was valid. M. Night Shyamalan botched this movie horrible. I remain a huge fan of the series which aired for three seasons on Nickelodeon, and would rank in the top five TV shows of the last decade (alongside Lost and Battlestar Galactica.) I hoped the movie would be good enough to draw new viewers to the show. Now the opposite appears likely – people will avoid the show because the movie is just that bad.

The irony is that a show about “benders,” those who can shape the very elements through imagination and flexibility, gets horribly crammed into a movie format. [Read more...]

Is the ‘Good Ole Boy’ so dumb, or crazy like a fox?

goodoleboy

If you asked a group to describe the prototypical “Good Ol’ Boy,” I would imagine the adjectives returned would not be that flattering.

From The Free Dictionary:

A man having qualities held to be characteristic of certain Southern white males, such as a relaxed or informal manner, strong loyalty to family and friends, and often an anti-intellectual bias and intolerant point of view.

From Wikipedia:

Good ol’ boy is a slang term used in the United States and Canada, either to self-identify as or to refer to a male, usually white and of Northern/Western-European descent, who lives in a rural area and/or subscribes to a traditionally “rural” lifestyle. The term is generally thought to originate in the rural areas of the southern and southwestern U.S. While other terms such as redneck, hick, yokel, “Bubba“, and “white trash” are also applied, though usually pejoratively and are often interchanged with “good ol’ boy,” the “good ol’ boy” is more of an idealized image of rural Americans.

Politically, good ol’ boy refers to representatives that engage in cronyism.

Cronyism.

In the business world, references to a “Good Ol’ Boy Network” are at best a way of hinting at exclusion through ignorance, and at worst an accusation of intentional discrimination.

So how do you identify the Good Ol’ Boy?

  • Manner of dress?
  • Speech?
  • Homespun stories?
  • Tone?

I was having lunch with a coworker the other day, and she was talking about her supervisor. She called him a real Good Ol’ Boy, but he was surprisingly effective as a communicator. Everything he communicated was through anecdotes and story, and even years later she remembered just about every detail of what he said.

The Story Factor

We already have more facts than we can process. Story persuades and motivates.

I’ve always been a huge fan of Annette Simmons’ book The Story Factor, where she outlines the kinds of stories that resonate with people, and the way you can use them to communicate more effectively.

Now look at the guy in the suit above. His clothes are communicating a belief in the prevailing corporate culture.

Listen to the drawl. It’s measured, yet accessible.

Consider the anecdotes and tales he weaves. They’re about past experiences that happen to pertain to the issue or challenge at hand.

And listen to the tone – a good story is meant to entertain and engage, while also informing.

Too many people are willing to look at the above attributes and write off the rube for being too slow and too folksy to be of any value.

And when you get a bunch of those folksy, homespun rubes working in upper management, then it’s clear they all got there by conspiring to trample on the careers of their faster-talking, smoother and hipper competitors! Thus “Good Ol’ Boy” enters the collective consciousness as a pejorative. Psychologically, it’s easier to write them off as evil and manipulative rather than understand they might just be on to something effective.

Maybe there is a thing or two to learn from them. Particularly when they get results.

Lessons from the Tin Man

Lion King

Tin ManI love my DVR. Without it, I would have missed the SciFi miniseries “Tin Man.” High recommendation, as it took the themes and memes of “The Wizard of Oz” and brought an adult sensibility to it. (A sensibility that did not require illegal substances and a copy of Dark Side of the Moon.)

I’m not going to bore you with a review.

I am more interested in the notion of multiple tiers of communication, and stories wrapped inside stories.

Small Stories

My kids are 5 and 3, and I have seen more Disney films in the last couple of years than when I was young. “Little Mermaid,” “Lion King,” you name it. It’s not just the movies, either. There are several book versions for the tykes, from full-blown stories, to condensed “easy readers,” to the little board books with huge pictures for the under-two set.

Lion KingIf you start from the movie and condense your way down, you find a lot of details and major plot pieces falling by the wayside, with a stronger focus on the most important elements of the story. Almost down to the Boy Meets Girl level. For instance, in the “Lion King” board book there’s no hint of Scar’s coup d’etat, or the sacrifice of Simba’s father. No mention of death or conflict. Simba goes to the jungle, meets Timon and Puumba, eats bugs, and then Nala comes to bring him home to lead.

In the various incarnations of The Little Mermaid, we see the same sort of thing. Appropriately enough, there is less evil and violence in the ultra-condensed toddler versions, and a very simple story. No mention of the prow of the ship being used to impale the sea witch.

Dark Origins

This is really quite appropriate, because going back to the original source material – the stories that inspired the Brothers Grimm – you have quite a bit more gore and violence than we typically admit in our childrens’ lives. For instance, in “The Little Mermaid”, Ariel’s voice isn’t magically whisked into a seashell. Her tongue gets cut out. Cinderella’s step-sisters are so desperate to make that shoe fit they attempt to cut off their toes. Grimm, indeed.

So the versions our children are getting have already been somewhat sanitized for their protection, and the process of simplifying the message continues down the chain until we get to a board book with 100 words. Each level or layer is a different experience, but fundamentally it is the same story. The devil is in the details.

Now, let’s get back to Tin Man for a moment. It takes as a starting point not L. Frank Baum’s source material, but the classic Judy Garland movie version. (Baum’s tale is not entirely dissimilar, but there are a host of scholarly studies that indicate the entire thing was an allegory about the United States and the need to stick with the gold standard for currency. The Cowardly Lion is none other than William Jennings Bryan. I’ll let you Google it on your own…)

Not In Kansas Anymore

Starting with a beloved and classic 100-minute movie and expanding it to more than 250 minutes is not an instant recipe for success. It’s risky as hell, because essentially the creators had to succeed in creating a story that was consistent, yet richer in tone. “Tin Man” has many creative touches and flourishes, but does not betray the original in a key point: if you started with “Tin Man” and did a “kiddie compression” like we’ve done with Grimm’s Cinderella, you could very well derive “The Wizard of Oz.” There were very subtle references to ideas and themes that explain things to an adult that would need to have been skipped, glossed, or simplified for children. “Tin Man” succeeded in being a dynamic three-dimensional object that leaves a familiar-looking shadow.

Simplification of messages is an art that few really master. Just as important, though, is knowing how and when to flesh out an idea that deserves further attention. And finally, how to craft messages that speak to audiences at multiple levels. “Tin Man” provided an excellent example of the expansion and contraction of stories — and it was pretty fun to watch in its own right.

Just don’t let the kids in the room.