communication. community. cognition.
There's a billboard we're seeing a lot of in central Alabama, and it jars me a little every time I see it. Not because of what is there, but because my mind's eye sees something that is not there. Wait a couple of seconds, then look at the … [Continue reading]
In communications, framing is everything. And when it comes to branding, it is essential. Want proof? What's the longest river in the United States? It's the Missouri River, which is about 200 miles longer than the Mississippi. But wait a … [Continue reading]
Thanks to the internet, any crank with access can write something that spreads. If you're managing the reputation of a brand, the factor working in your favor is there is so much material being published that it is the rare message that cuts through … [Continue reading]
If we can't get what we need, we'll grow our own. (More from the mcarp archives... the prophetic genius and brilliance are his; the ones/zeros, pixels, pictures and subheads and pull-quotes are mine.) This is the very last of the mcarp essays, … [Continue reading]
While I have been musing about what it would take to kick off an online news outlet in Birmingham featuring original reporting, someone else has gone and done it. Kyle Whitmire, who has been covering the city through Birmingham Weekly and other … [Continue reading]
{{myquote|No matter how badly you wish it so, pure intentions and a bottomless checkbook are not an automatic solution for anything.}} … [Continue reading]