Things that are NOT Brand Journalism

Hi! My name is Ike Pigott, and you arrived here because someone you know passed along a link from a presentation I made. (If you are reading this Friday morning, June 21, 2013 - then I might still be speaking. How cool is that?) My session on … [Continue reading]

Brand Journalism is authentic storytelling

Hi! My name is Ike Pigott, and you arrived here because someone you know passed along a link from a presentation I made. (If you are reading this Friday morning, June 21, 2013 - then I might still be speaking. How cool is that?) My session on … [Continue reading]

Why bother with Brand Journalism?

Hi! My name is Ike Pigott, and you arrived here because someone you know passed along a link from a presentation I made. (If you are reading this Friday morning, June 21, 2013 - then I might still be speaking. How cool is that?) My session on … [Continue reading]

The Day The Winds Changed

This is a very short retrospective article over at Accuweather.com, looking back at the lessons learned during the tornado outbreak of April 27, 2011. It's worth a read on its own merits, but I'm sharing because of the personal connection I have to … [Continue reading]

Things I Learned From SkyMall

I don't travel as much as I used to, so maybe my allergy to bad marketing wasn't as attuned. It started on the way down to the plane: Really? Even with her legs crossed, she had seven inches of space. Why did she pay extra for the other … [Continue reading]

Flattery

I suppose it is a badge of honor somewhat, that out of the universe of Twitter users from which to choose, some spammer somewhere picked me first. She obviously chose me for my intelligence, my incredible personal network, and my ability to … [Continue reading]

Never Looked Back

I saw a wonderful post today from a 20-something reporter who has gotten out of the business. She essentially burned through the same phases Journalism I once did, just in much less … [Continue reading]