Archives for June 2008

Gaming the System

Where there are rules, there are winners and losers.  The real trick is designing a set of rules that elicits the behavior you wanted to begin with.

I’m about as competitive a person as you’ll meet, and over the years I can take a quick look at the rules and conditions of a contest and tell you where the holes in the system are.  In essence, the game becomes a meta-game for me — how quickly can I dismantle the original intent? I tried to do it at an Outward Bound Red Cross training over a year ago.  Teams were given three hours to complete as many odd games and tasks as possible.  My suggestion?  Let’s skip the first half-hour, split up, and see how the other groups were faring with their feats.  Steal the best ideas, and get done in record time.  Our facilitator put a stop to that before we started (and admitted no one else had ever suggested it.)

The old Game-Breaker reared his ugly head again this week.  My kids are going to a half-day Vacation Bible School, and the game is to see whether the boys or the girls can collect the most change for a charitable mission.  There is a daily weigh-in for each side.

That’s right.  Weigh in.  Within an instant, I was scheming of ways to convert my daughter’s quarters and dimes into pennies, pronto.  (Dimes are a particular handicap liability in this scoring system, with a very small weight-to-value ratio.)

Clearly, if the goal is to raise more money for charity, you have to buckle down and actually count the currency.  Not while there are ways to exploit the rules.

The Tweak is On

This happens more than you think in sports.  Rules and competition committees meet to decide how far the three-point-line must be from the goal, how much leeway a defensive back will get in putting his hands on a wide receiver, how wide the strike zone will be, how long before you must pass the ball or throw a pitch or take a shot… Each one of these rules is designed for one reason:  To make the game as entertaining as possible.  Who wants to see slow and boring slugfests? Tweak the game, get more fans in the gate and more remotes ordering premium pay-per-view packages and season passes.

Now, I’m not advocating cheating in any fashion.  It’s one thing to blatantly break the rules to obtain a competitve advantage over opponents.  It’s another to find an optimum strategy that exploits a peculiarity in the rules.  If the game is no longer fun, then you blame the designer.  Lore Sjoberg had a perfect example of this recently, explaining why he’d never enjoy any Superman-themed videogames: “An accurate Superman game would have one button labeled “Use Powers” and you would press it and win.”

The Game is All Around Us

I admit I’m more competitive than all of you.  (You’re right, I didn’t say most, I said all.)  But each and every one of us exploit the rules around us.  For instance, there are parents out there who will put their children through several Vacation Bible Schools at different congregations over the course of the summer.  (Hey, it’s cheaper than daycare.)  It’s just that we don’t call it “Game Theory” when you’re sitting down and calculating if the extra distance to that other store will be worth the slight price break you’ll get retail.

More importantly, when you set up expectations and boundaries, are you really encouraging the behavior you want?  If those in the mix start doing crazy things you never anticipated, there might be a hidden reward in your scoring system, or an unforeseen obstacle that makes your intended outcome impossible.  As it happens, there is a correlation between weight and value for some US currency.  A quarter is worth 2.5x a dime, and it weighs 2.5x as well — so a pound of quarters not only weighs as much as a pound of dimes, it will also buy as much.  (The average weight of a nickel is exactly twice that of a penny, while having 5x the value.)  So I’m off to the bank, to trade in silver coinage for those wonderfully heavy pennies that so many want to discontinue.  Pennies from Heaven, I’ll call it!

A shortcut on your part in measuring success can make more than a dime’s worth of difference in the outcome.

[tags]Ike Pigott, Occam’s RazR, Game Theory, Economics, Currency, Sports[/tags]

Share Button

The Summertime Blues

No case of summertime blues here, as life is going very well.

Good for me, but bad for Occam’s RazR that I’ve been busy acclimating to a new job at the same time I’m trying to wrap up freelance projects.  One of them involves some serious writing, measured in quantity and quality.  Simply put, any creative energy I spend here is less I can spend there.

No worries, though… I have many ideas in the hopper.  The fun resumes soon…

Share Button

Quality Control

Mistakes happen, that’s to be expected. Some are more inexcusable than others, because they aren’t errors in execution, but rather a signal of a flawed process.

I had a great birthday, and it was a cap to a great week. The kids were eager to help me with my “party,” and took an active role in building a makeshift piñata for me and picking out their own birthday cards. Being on a long superhero kick, Ryan picked out a nice Justice League card for me.

Upon a closer look, something around Green Lantern’s leg caught my eye.

It doesn’t photograph well, but in the glare on the glass you can read “QA/PASS”. I’m certain that was a sign that an entire batch of these cards passed the printer’s Quality Assurance test. Unfortunately, it also was a sign the manufacturer was careless about letting internal messages spill outside.

Why mar a perfectly good card, when there are better ways to track stacks of objects? More importantly, how often do we really think about the things that we do and how we do them? Is it time to completely rethink a procedure? Is it necessary anymore? Is there a better way to achieve the same goal?

And most important… if you can’t focus on the first thing an end-user will see, then you’ve become your own worst enemy.

[tags]Ike Pigott, Occam’s RazR, quality, manufacturing, printing, greeting cards[/tags]

Share Button

POSTSCRIPT

“Now Is Gone” is a finished project. It is done, and we set out to do what we wanted to do.

We’re locking closing the door, but this site will remain available (see comments). It’s important to know exactly what this site was about, and how it stands as a testament to the strengths and weaknesses of Social Media. Now Is Gone started as a way for Geoff Livingston to share the epiphanies he had with regards to the changing communications landscape. He went through some fairly distinct phases. I call them:

  1. Blissful Ignorance
  2. Holy Cow, What Just Happened?
  3. Where’s The Map?
  4. Who Else Can Benefit?
  5. Where Are the Pitfalls?
  6. How Do I Use This Stuff?
  7. Moving On

Essentially, it’s the same sense of discovery we all experience when faced with something new. Having worked in the marketing and communications arts for years, Geoff knew the questions and fears that those just hearing about blogs and vlogs and YouTube and wikis might have. “Now Is Gone” was the product of his desire to pick up executives and communicators arriving at step 3, and shepherd them on through step 7.

So, why end it at all? Because, quite frankly, there are only so many introductory lessons. Sure, if you want advanced applications with regards to certain communities or specific technologies, then you can plumb the depths of complexity to your curiosity’s content. “Now Is Gone” provided the grounding one needs to take those first steps into the Brave New World, and then decide where to go from there.

Frankly, it was an important project even if it is a product of its time. Too many of the pioneers in the space we call Social Media or Social Marketing have moved beyond this first outpost. They chase the bleeding edge, and are mining the riches in very small niches. They are too far down the rabbit hole to be of any real assistance to the businessman whose company finally gives the green light, and says “Bob, I need you to figure out this blogging stuff. And I need it by the next department meeting.”

This “Now Is Gone” blog was to be a resource providing new case studies, research, anecdotes, and insights that might extend the life of the source material in the book. In that regard, it was a success. Those who come across this site through various links will still find some good – albeit very basic – advice. If you want more meat and more depth, go elsewhere with our blessing.


So this is the Postscript — and true to the spirit of the evolving conversation, Geoff was wise enough to let someone else have the last word. If that doesn’t capture the essence, I don’t know what does. For all involved from alpha to omega, thanks. Look us up sometime. Thanks to Social Media, we’re not hard to find.

Share Button