Want your next message to get the diamond treatment? Then treat it like a diamond beforehand, by measuring it the way a jeweler might.

DiamondDiamonds are classified in four key areas - the “Four C’s”:

  • Clarity
  • Color
  • Cut
  • Carat

Measuring the Clarity of a message is fairly simple. Is it in plain language? Does it require technical knowledge? Are you sure of what it is really saying?

The Color of a message conveys the mood or the tone. Is it light-hearted? Is it appropriate? Is it memorable?

A message with the right Cut is just long enough to do the job, and no longer.

Carat is a measurement of weight. Are you going to all of the trouble of polishing your gem only to find it wasn’t necessary? Is this “lightweight” message going to dilute the power and impact of future communications?

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