Premium Problem
I recently saw a billboard for a local State Farm agent. It had a tag line:
“Premium Service without Premium Price”
- Does that mean the insurance is free?
- Can I get the service without paying any premiums at all?
- Did someone in the marketing department just have a pun backfire?
[tags]Ike Pigott, Occam’s RazR, insurance, marketing, State Farm[/tags]
About the Author
Ike Pigott is a veteran communicator who got out of television news and back into life. Now working for Alabama Power, he specializes in corporate communications, but has interests that are all over the place. This site is as much for him as anyone -- to explain things that ought to be explained, explore ideas that keep him up at night, and connect concepts that are just begging to be joined.
A personal site, opinions here are his and those of his commenters.
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Come to think of it — it does seem like a rather pithy effort, hm? I bet between the two of us we could have spitballed at least three reliable alternatives that’d've been more impactful…
My $0.02…
Ads nowadays are too good to believe and if you think about it, you can’t help but be annoyed…they have this habit of using catchy phrases that have “nonfigurative” meaning which just gave disappointment when consumers get interested and inquire about their product or service. Even TV ads became too exaggerated and full of lie. I just hope that there will be a campaign against misleading and inaccurate ads.
Ike,
It’s a billboard, what do you expect?! It did, after all, catch your attention.
Really, those are valid questions. You do, most of the time, get what you pay for.
-Mike
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