You Can’t Stop the Signal

You can try to “control the conversation,” but it’s only an illusion.

Marketing guru Seth Godin is selling a new “service” to aggregate mentions of a company’s brand. He’s going to aggregate you whether you want it or not, and for a fee he’ll allow you to edit half the page. (Here’s my full commentary on that.)

That’s like putting honey pots around a picnic area, then charging people for the right to use the tables with ant-repellent.

Seth is somewhat famous for using his blog to promote his personal brand and his books, and is even more notorious for not allowing comments on his blog. You know, to control the conversation.

Except now Google is offering a new service called SideWiki, which allows users to add their own annotation to any web page, and see all the things other people have written.

Goose. Gander.

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Comments

  1. I love how you pulled these pieces together. Brilliant!

  2. Twitter Comment


    @heatherrast Thanks, Heather, but I inadvertently put the wrong link. Try this one: [link to post].

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  3. Twitter Comment


    [Corrected] Still think you can control the conversation? @ikepigott points out the problem: [link to post] Brilliant.

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  4. Twitter Comment


    The dangers of multitasking… copy | paste only goes so far (and really did mean to link to @ikepigott’s great post ([link to post] ).

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  5. Twitter Comment


    RT @BethHarte: ‘You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by Sitewiki): [link to post] from @IkePigott

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  6. Twitter Comment


    brilliant: ‘You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by Sitewiki): [link to post] from @IkePigott via @bethharte

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  7. Twitter Comment


    RT @gregverdino: brilliant: ‘You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by Sitewiki): [link to post] from @IkePigott

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  8. Twitter Comment


    RT @conniereece: RT @BethHarte: ‘You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by Sitewiki): [link to post] from @IkePigott

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  9. Twitter Comment


    You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by Sitewiki): [link to post] from @IkePigott (via @BethHarte)

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  10. Twitter Comment


    ‘You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by Sitewiki): [link to post] from @IkePigott

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  11. Twitter Comment


    RT @steve_hartley You Can’t Stop the Signal (aka Seth Godin gets Punkd by Sitewiki): [link to post] from @IkePigott >Say it ain’t so!!

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  12. Twitter Comment


    Adding Google Sidewiki to list of things I need to learn more about… Reading “You Can’t Stop the Signal” [link to post] by @ikepigott

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  13. Ha! This is great. But folks, it’s SideWiki. 😉

  14. Twitter Comment


    ‘You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by SideWiki): [link to post] from @IkePigott

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  15. Twitter Comment


    You Can’t Stop the Signal (aka Seth Godin gets punk’d by SideWiki) [link to post] by @ikepigott

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  16. Twitter Comment


    RT @mediaphyter ‘You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by SideWiki): [link to post] from @IkePigott

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  17. Twitter Comment


    Fascinating: “You Can’t Stop the Signal (aka Seth Godin gets punk’d by SideWiki)” [link to post] (via @ikepigott)

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  18. Twitter Comment


    RT @mediaphyter: ‘You Cant Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by SideWiki): [link to post] from @IkePigott

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  19. Twitter Comment


    RT @mediaphyter: ‘You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by SideWiki): [link to post] from @IkePigott

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  20. “The astonishing thing is not that the cat is out of the bag but that the bag vanishes the moment we see the cat..” .. so said Physician, circa 1981

    http://bit.ly/mJFur

  21. Twitter Comment


    Occams’s RazR sorta calls out Seth Godin (we sorta agree) [link to post]

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  22. Twitter Comment


    RT @ikepigott: Some new Occamtude: You Can’t Stop the Signal [link to post]

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  23. See this link and then rethink what the hell you are saying about sidewiki.

    Open your damn eyes.

    http://www.google.com/support/forum/p/Toolbar/thread?tid=65cd1ca77affd341&hl=en&fid=65cd1ca77affd341000474c549416254

  24. Wow, how much does that suck.
     
     

Trackbacks

  1. […] This post was mentioned on Twitter by Daria Steigman and Bryan Council. Bryan Council said: RT @ikepigott: Some new Occamtude: You Can't Stop the Signal http://bit.ly/60nF8 […]

  2. You Can’t Stop the Signal (aka Seth Godin gets punk’d by SideWiki) http://bit.ly/btkRa by @ikepigott

  3. dscammell says:

    RT @mediaphyter ‘You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by SideWiki): http://bit.ly/DpcLB from @IkePigott

  4. Gwen Bell says:

    Fascinating: "You Can’t Stop the Signal (aka Seth Godin gets punk’d by SideWiki)" http://bit.ly/btkRa (via @ikepigott)

  5. I do love Seth Godin but his new service was a bit…weird. Guess he’s getting his… http://twurl.nl/jt0e5o

  6. thinkmaya says:

    RT @alizasherman: I do love Seth Godin but his new service was a bit…weird. Guess he’s getting his… http://twurl.nl/jt0e5o

  7. natecochrane says:

    RT @mediaphyter: ‘You Can’t Stop the Signal’ (aka ‘Seth Godin gets Punk’d’ by SideWiki): http://bit.ly/DpcLB from @IkePigott

  8. Julie Bush says:

    RT @ikepigott: You Can't Stop the Signal – http://ri.ms/kycvb

  9. […] Squidoo as a social engine that aggregates online chatter about a brand or company.  Pigott also calls this a sinister act of piracy! Squidoo already has “900,000 hand built […]

  10. Tom Chandler says:

    Occams’s RazR sorta calls out Seth Godin (we sorta agree) http://bit.ly/60nF8

  11. Ike Pigott says:

    @Armano – Thanks David… I was even more proud of what SideWiki was able to do: http://bit.ly/60nF8

  12. Ike Pigott says:

    @Stadol @wordymouth @bausermedia – Honestly, how different is this "Community" page concept from this? http://ike4.me/o74