Branding is an art. Not a science, nor a trade – it is something in between.
Proper branding opportunities have a strong foundation of research and study, enhanced by a subjective element of instinct or guts.
And sometimes, they are so obvious you want to cry.
Of course, I’m not sure fans of the show would appreciate their favorite female contestants being referred to as “Pop tarts,” but hey… it works for me.
[tags]Ike Pigott, Occam’s RazR, American Idol, Pop Tarts, branding, marketing[/tags]
