Canon Reads the Blogs
Score one for corporate America, when it comes to listening to customers.
Canon, which I previously lauded for their excellent customer service, has at least read about my positive encounter. Evidence below:
The Scorecard
No e-mail yet, but that’s really not even necessary at this point. That was a failsafe to make sure I didn’t miss the hit in my IP logs. Canon PR — send me an e-mail if you’d like, but I know you’re listening. And so does everyone else who finds this page months from now on a Googhoo! search. (There is a 3-day and 15-hour delay in the original post and their visit to my site, which is minuscule in the grand scheme.)
Speaking of which… if you look at the top 10 results on Google for “Canon customer service” (as of this writing):
- 2 official Canon sites
- 3 blogs (all good or glowing)
- 2 forums
- a retailer’s site
- comments to a New York Times review
- an Amazon.com review (negative)
On Yahoo!, the blog entries aren’t prominent at all. Eight out of the top ten results belong to Canon’s worldwide properties, one is a Careerbuilder jobs page, and the other is an entry in The Consumerist… for companies that are good.
Might there be a correlation between companies that put customers first, and those that listen to what their customers are saying?
[tags]Ike Pigott, Occams’s RazR, Social Media, marketing, blogger relations, blog monitoring, Canon, Canon USA, cameras, customer service[/tags]
about 2 years ago
I wanted to share my good canon customer service story, unfortunately these good stories are too rare.
“I tried following the instructions but I couldn’t get it to open. So I tried calling Canon and I got a person on the phone within 30 seconds…
Within a couple minutes the service person (based in Virginia and a Canon employee, as I understand it) had picked up a Canon A700 and explained how to open the door…”