Painfully Fast

Motrin screwed up with an ad that didn’t resonate well with mothers. I’m not going to get into that kerfuffle which is documented elsewhere with more detail than I care to ponder.

Here’s the ad:

Within a couple of days, here is the response:

Funny, but instructive. The tools of quality mockery and parody are now in the hands of the people. For those familiar with the first ad (even on one viewing,) the second one is as good as anything Saturday Night Live might have cooked up. When the tools for response were available to dozens, such an effort wouldn’t have been probable.

Now, among the millions who had access to the technology and know-how, you had at least two people who also had nothing better to do over a weekend.  Now we can all be closet Gutenbergs, publishing our own issue of Mad Magazine anytime we want.

[tags]Ike Pigott, Occam’s RazR, Motrin, YouTube, consumer generated media, parody[/tags]

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Comments

  1. Thanks for the link. I would have been up in arms over seeing it on TV. course my arms would be free, because I wear Lily. And like anything else, if it hurts, you are doing it wrong.
    🙂

  2. What on earth happened to the backpacks?

    My mom carried me in a backpack for *ages*….

  3. Jacob Pigott says:

    They obviously forgot rule #9 of the internet:

    DO NOT EVEN SPEAK OF BABIES OR PREGNANCY OR NURSING. FORMULA IS POISON, CLOTH DIAPERS CONTAIN FIBERS FROM THE SHROUD OF TURIN AND THAT THING YOU JUST DID WILL CAUSE ANY BABY WITHIN 100 YARDS TO GROW UP INTO A GOAT RAPING, AUTISTIC PYROMANIAC WHO VOTES WRONG.

    Seriously, combine hormones with too much time at the PC? NO.

    (Naturally, I am making broad (!) assumptions here. Not everyone is like this, especially anyone who might read this…)

    Seriously, Rachel. Not you. But check LJ. There are crazies there…

  4. I know nothing about babies, or Motrin so it’s not likely I’d come across or remember an ad having to do with such things.

    No doubt the world is one big Mad Magazine, only now it’s easier to see.

  5. Coop – on second thought, the world might be more Cracked than Mad.

  6. Jacob – trust me, I know of the Baby Mamas that you referenced. I know that they are out there. And they are people that I do not associate with.

    A better commercial, would have been to talk about all that a mom does during the day – carrying around the laundry. Bending over to get the pans out of the cabinet – heck, lifting and twisting to put my toddler into the car seat does more harm to my back. Hoisting the daddy up by his neck for making a comment that he is glad when the mommy takes the kids away to visit grandparents for the weekend, because he needs a break.
    Those are the things I would need a motrin for.