In the last couple of years with the Red Cross, I have been involved in some of the strangest crisis communications challenges you can imagine. Notice, I didn’t say “most intense” or “most difficult” or even “most noteworthy.” In most of these cases, we’re talking about a local chapter and its relationship to its community.
You wouldn’t know about it unless it were going on in your backyard — and if I am doing my job, it won’t be on your radar even then.
While these experiences have certainly been memorable, you won’t find the details here. However, the lessons are all throughout Occam’s RazR. They’re in the My Quotes category, they’re in the Venn diagrams, they’re in the Demotivationals. They are distilled down to their purest essence. They are pearls, not in the sense of self-importance; rather, the sense of being a valuable takeaway from a slimy process.
Enjoy them for what they are — apply them as you see fit — and be happy you didn’t have to learn the lesson the hard way.
[tags]Ike Pigott, Occam’s RazR, philosophy, education[/tags]
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