Archive for April, 2008
Premium Problem
I recently saw a billboard for a local State Farm agent. It had a tag line:
“Premium Service without Premium Price”Does that mean the insurance is free?
Can I get the service without paying any premiums at all?
Did someone in the marketing department just have a pun backfire?Technorati Tags: Ike Pigott, Occam’s RazR, insurance, [...]
Smarter Running
“If you’re running life like it’s a race, you might just finish before everyone else.”
- Ike Pigott
Another Ride at the Lazy-J Ranch
In the old West, the word “Lazy” in a brand referred to the italic case. Since most common folk didn’t have access to Adobe Printshop and weren’t conversant in fonts, this was the common parlance to refer to those letters with a slant.
I wish I had a “Lazy-J” branding iron like this one. [...]Fuming Mad
Gas prices are up. Yes. But manufacturing a story about an increase in gasoline theft has me fuming at my former profession. This morning, it just happens to be focused on Good Morning America’s Bianna Golodryga and her producers. Lazy, lazy, lazy all the way around.
I’m fishing for a transcript right [...]Language and Mashups
(Note: the audio below complements, but does not replicate the content of this entry)
Freakonomics.
If you’re an American and you look at best-seller lists, you know what it is.
If you’re an American and you don’t read, you still have a chance to glean the meaning, because we do rely quite a bit on a linguistic creature [...]
