Archives for December 2007

Help Me Say Goodbye

2007 2008

Well, [insert year] has been another one of those years. We’ve laughed together, cried together, and huddled together.

Remember [insert mental trigger for funny anecdote]? And then how we [insert anecdote others wish to forget]? Good times, to be sure.

Then we all endured the [insert landmark negative cultural event]. Remember where you were when [event] happened? I was [needless maudlin detail that will forever be linked to mammoth event].

2008 will surely be better. [Significant other] and I will ring it in with style by [make something up, so it doesn’t sound like you’ll be at home in your jammies watching Ryan f—–g Seacrest]. I have already resolved to [insert litany of self-improvement ideals that will be forgotten by February]. And, I boldly predict that [insert tech company] will [business detail], rendering [insert relevant technology] obsolete!

Anyway, thanks for being a part of Occam’s RazR this year. On your way out, please leave a comment with your blog address. It’s my way of linking back to you, because I am too lazy to maintain a real list myself. (Seriously, help me say goodbye to 2007 below.)
Regards…

Ike.

[tags]Ike Pigott, Occam’s RazR, 2007, 2008[/tags]

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Time is Money

(My last big post of 2007. Thanks for making Year One of Occam’s RazR such a fun ride. Please subscribe, if you haven’t already. Welcome Digg users!)

Time to channel my inner Grinch.

I was recently given a piece of chocolate, lovingly wrapped in homily. Inside the foil was written:

“Spending time is a greater gift than spending money.”

Well, isn’t that a wonderful sentiment? Too bad I can’t agree with it. I understand the intent, that spending time with loved ones around the holidays is important, and means more than any paltry gift. But it turns out that not every gift is paltry.

For instance, if I offered you $100,000 to skip Christmas with your family, you’d probably do it. Some might not, if that sum wasn’t significant to them, or they knew a relative was dying and wouldn’t be around. The value of “time” is as fluid as the circumstances surrounding you.

Utility belt

Jeremy BenthamThis is actually an application of the philosopher Jeremy Bentham, who explored many of the same areas as John Stuart Mill, and the principles of Utilitarianism. If you know enough of the variables and can string together a formula, you can calculate just about anything. If we step things down, I’m pretty sure we can find a number, “X”, that is less than $100,000 and more than zero. Your X will fluctuate, but there will be an X.

Actually, the way to think about the formula is:

[{(amount of time spent) * (value of time)} – convenience] – $amount-offered = Z.
Are we talking about an hour, or a day?
What is that time worth to you?
Is spending that time convenient, or are there hidden costs (like travel)?

  • If Z > 0, turn down the offer.
  • If Z < 0, take the money and run.

This sums up why some people work through the holidays when they’d rather be doing something else. But that’s just one symptom of a common problem.

Ideal chatter

The example I cite above also serves as a warning about the power of flowery language. The fact that something sounds nice doesn’t make it true. We want to believe such statements, because they serve as a badge of honor. They are a way to wear our core values on our sleeves, and earn the nodding approval of others for having our priorities aligned.

You can find examples in any realm, and it’s just as dangerous. Within the world of politics, we see ideologues who stump for votes on policies that are justified because it is “for the children,” or “for the environment.” They elevate those justifications as representing things that a priceless — yet in doing so, they strip away all value. If the environment is truly “priceless,” then any and every means is morally required to protect it. If every life is “priceless,” then you must walk on eggshells so as not to step on an ant. Oops, maybe you can’t walk on the eggshells either.

Make an omelette

You can’t make an omelette without breaking some eggs — and you can’t make complex life without splitting them. Repeatedly. Life is messy. We consume. We live. We stop consuming. We die. It’s the nature of being.

There are those who can’t abide scrambled eggs. Those who cling to precious tenets and ideologies as though they were sacred writ. They tend to focus their energies around that one gravitational point. Everything is about abortion, or drug legalization, or racism, or the environment, or smaller government, or what name you should call God while praying in a classroom. Elections used to come down to the moderate swing voters. Now it seems as though elections are decided by which camp of wild and fanatic ideologues shows up in numbers. They answer the bell not like prizefighters coming out for the next round, but the way Dr. Pavlov trained them to.

Theory gone cold

Ideology is merely a theory that’s gone cold. Theory is about science. It is open to question, experimentation, refinement, and outright rejection. Theories can be supplanted by other theories. Snake eats own tailNot so with ideology – which is the calcified carcass of a theory that isn’t advancing. An ideology is not scientific, in that it can never be proven wrong. Anything and everything is proof of truth – anything that is not is rejected. An ideology is tautological – a circle of illogic that feeds on itself.

We have them in the realm of Social Media, too. They sanctify certain words, and sterilize their meaning in the process. Transparency. Authenticity. Community. A herd of sacred cows that promise a lot of beef, but provide nothing in their pristine state but a load of fertilizer.

An ideal is just that — an ideal — a target — something worth shooting for. It is not the sole prism through which one examines the sum of the universe. That’s when an ideal becomes twisted into an ideology. That’s when it becomes meaningless, because it colors everything in the same way, and leaves no place for error-correction.

Flailing at straw

The ideologues do provide a perverse form of entertainment. With a vision that is monocular and monochrome (no perspective, all black-and-white), they see any criticism as polar opposite. If you are not totally with me, you are totally against me. They develop the worst-possible and easily-swattable arguments they can conjure for the enemy, and attribute them to any who aren’t in the protective fold.

You’d think the arguments could bet explosive and nasty, but no. The zealot ideologue is too busy setting up straw men in enemy territory to worry about storming the castle. I’ve seen this play out in a number of ugly disagreements this past year. Participants are talking right past each other, because they have demonized the enemy, and there’s no sense talking Buddha-nature to a dog now, is there?

I wish I had an easy solution. I wish I had an easy formula, that could even help me diagnose my own shortcomings when it comes to ideology. The old philosophers weren’t necessarily right about the way you should calculate happiness and pain. That’s a narrow mindset in and of itself, that places the inherent value of a thing along only one axis. John Stuart MillBut at the very least, pretending that one could assign a value to something previously considered “priceless” would break the rut in our thinking and get us back on stable intellectual footing.

It’s all just grist for Mill.

[tags]Ike Pigott, Occam’s RazR, utility, Bentham, John Stuart Mill, communication[/tags]

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RIP: Serendipity

Valeria Maltoni is a very smart woman. She speaks fifteen different languages, and holds patents on two new ones. (Okay, I made that part up.) Being the multi-lingual diva that she is, she’s known as “The Conversation Agent.” I would suppose that being able to analyze situations through several languages at once opens a different set of perspectives on the matter. And, of course, supposition is all that might be, as I am a naturally-born United States citizen and am prohibited by the Constitution from learning another language. (Okay, I made that part up too.)

She’s got a very smart analysis about the fracturing of the marketplace, and what the Blitz of Choices will mean for marketers. Go ahead and read that so you can be smart, then come back and allow me the indulgence to wax poetic on what it will mean for individuals.

Heir of Error

I am an Heir of Error. The process of evolution, at the molecular level of DNA, is nothing more than a Comedy of Errors. Over time, those errors that don’t kill me make me better.

Errors also make life more interesting. For instance, I love Black Cherry Fresca. Even though I have no taste for cherries, and every other cherry-flavored soda is repugnant to me. Tastes like petroleum. (I’m talking about you, Diet Cherry Vanilla Dr. Pepper.) The only reason I tried BCF is the labeling was too similar to regular Fresca, and my wife bought it for my office. I tried it, out of spite, and liked it!

More than a Beverage

Now, imagine a life where your personal shopper (sorry Hon) never makes a mistake. Better yet – imagine a life where your personal assistant knows your preferences and tastes so well that what you want is served directly to you, without being asked?

In some respects, we are right there. We are about to see the rise of web services that pull and pluck the information we want, and the stuff we didn’t even know we wanted. By analyzing keywords and content, they will be able to suggest news and information from sources you never imagined existed – and suggest news about topics that you really would have wanted if you knew about them!

This poses a scary future. One in which the initial choices we make will have a profound impact on the final direction of our information flow. Choosing a single different news source at the outset can set you on a different path entirely. And once the system “learns” your patterns, you will be inundated with so much personalized information that you’ll not have time to choose outside of your algorithm. You might try, but why bother when you’re so comfortable with all of the content right there in front of you?

The Exercise of Choice

Once we’re cocooned in our comfort zone, “choice” really has little meaning. We’ve ceded “choice” to a formula — or worse yet, a “web” of preferences based on other people just like us. How easy will it be to game those formulae? Take away choice and error, and say goodbye to serendipity.

If it weren’t for “choice” and “error,” I wouldn’t be sipping the last of a delicious Black Cherry Fresca as I finish this post. And I wouldn’t have stumbled upon the writings of Valeria Maltoni. And you most likely wouldn’t be reading this. In fact, I know you wouldn’t. Because my subject matter and format — while maintaining a somewhat uniform tone and theme — doesn’t fit an easy stencil template. If you had a preference for commentary on communication, you’d get something that did nothing but that, and miss out on my Venn diagrams and Demotivationals. You wouldn’t learn about the connection between the rhythm of the cicadas, hair mousse, Avatar, the Hook-and-Lateral, and Jimmie Lee Sudduth. (They all made the complex simple.)

We’d miss out on the really interesting things that happen at the intersections. It’s the crumbs that fall into the cracks between disciplines that make for the most original thinking, the most important science. It’s the ability to carry a concept from the language of one tribe into the cant of another.

Right, Valeria?

[tags]Ike Pigott, Occam’s RazR, Valeria Maltoni, Conversation Agent, fuzzy logic, marketing, choice[/tags]

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Being Your Own Parent

{{myquote|The key to a successful career in communications is the possession of boundless creativity and attitude; and just enough tact to reign it all in and keep you out of real trouble.}}

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Maturity

{{myquote|Maturity isn’t the same as getting older; it’s the recognition that as time passes, we are less a product of the hand we are dealt and more a reflection of the cards we play.}}

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A Travesty of Time

Time Magazine named Vladimir Putin its Person of the Year.

Just think… if he had a blog or ever uploaded a single video, he’d be the first back-to-back winner.

Back to the real news of the day

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Writers’ Strike

I’m might just engage in a little strike solidarity myself in the coming days – just don’t want to promise to feed the RazR as tempting as it might be. While the strike by the Writers’ Guild of America has yet to pound us with the blunt-force that is 24/7 reality programming, it is already having a profound effect on newsmakers and celebrities.

Truth be told, this is a great time to have a crisis. No late-night comedy shows and no SNL to extend the news cycle on your misery. Imagine – if you will – the staffs of Leno, Letterman, and the Daily Show setting their sights on poor Jamie Lynn Spears. I have some sympathy for her plight, being a 16-year-old pregnant celebrity. But I am also a father of a five-year-old who has been exposed to enough “Zoey 101” spots on the Disney Channel to know who Spears is. (But not her trampy older sister.)

So, taking (or stealing) a page from our friends over at Media Orchard, here’s what you’re missing with all the repeats in the late night talk shows.

“Producers at the Disney Channel say the fourth season is already in the can, and with some minor tweaking, expect to roll out season five as Zoey 101+1.”

“It was a great week for the underdogs. For the first time in a full year, the Miami Dolphins won a football game and Dina Lohan lost the title of Hollywood’s Worst Mom.”

“Jamie Lynn Spears is being praised by conservatives for her desire to keep her unborn child. She even says she wants to raise the baby in Louisiana, so it can have a normal family life. Critics note there is nothing normal about waiting until 16 in Louisiana, especially when cousins are not involved.”

Wisdom

Enough. Here’s advice on how to talk to your tweeners about it.

[tags]Ike Pigott, Occam’s RazR, Jamie Lynn Spears, news, pop culture, celebrity, WGA, demotivation[/tags]

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