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Neutral Site

“Blogging is the new beige: a meaningless word that can complement the whole spectrum, from Noble Meritocracy to Malignant Narcissism.”

- Ike Pigott

Nursing home cat

Nursing Home Cat

Granular Thinking

I’m almost finished with the theme for this week – just one more concept to flesh out.

Too often we simplify to an extent that’s beyond the reach of the supporting reality. It’s a normal part of the process of assimilating what we can from our environment. We don’t remember every stark detail of every conversation (unless we are my wife, and I am saying something that has the potential to be hugely embarrassing when recalled in 20 months or so.) We don’t memorize every rock along the side of the road. We do tend to watch for patterns that interest us, or are at odds with entropy. “Rocks don’t just naturally trace the outline of an arrow on the ground” we say to ourselves, and we impart some meaning or message from that.

This is the process of encoding – packing in the essential information in as few memory chunks as possible. If there is a need for us to remember things in more detail, we can focus and do so.

The two errors we have in encoding are encoding too much (like when I remember that my wife looked happy on Wednesday, but forgot the list of things she wanted for her birthday); and encoding too little (remembering to packs five shirts, five pants, and no socks – because we weren’t thinking of “full outfits.”) It’s a delicate dance between the two. If you never end up over-encoding, then maybe you’re remembering too many facts and letting some slip by. Or more importantly, maybe you’re missing the big picture entirely. If you always over-encode, you are making decisions today about the things you will never ever need to remember again. Continue Reading

The Mighty Mite 50

The Power 150Congratulations to a fellow communicator for a job well done. Todd And(rlik) created a fairly objective index to measure PR and Marketing blogs according to popularity, reach, influence, and the ‘it’ factor. The Power 150 was good enough that he’s letting it leave his little nest, and fly to a loftier perch at Ad Age. (Note: I was never even close to getting those Legos on this site. Not even Duplo blocks.)

It just underscores the notion that we live in a flatter environment. One good idea can percolate from the bottom and gain momentum, and provide a valuable service to the whole community. Already it has inspired knockoffs like the Dirt 100, a ranking of the top celebrity gossip sites.

With that in mind, I propose the Mighty Mite 50: an online ranking of the 50 best Communications blogs that nobody is reading.

We’ll let the community nominate great blogs that meet certain low thresholds. We’ll post the lists, and let the community “rank” them… and after they get enough traffic to fly, we’ll graduate them to the Hall of Fame.

Todd? Scott? Michael? Anyone with a bit of advice on how to automate this?

[tags]Ike Pigott, Occam’s RazR, Technorati, communications, blogging, marketing, Ad Age, Todd And, Scott Baradell, Michael Sommermeyer[/tags]

Crisis is a Rodeo

“In this modern era of television news, it’s not enough to be right. You have to win on both Logic and Emotion in eight seconds.”

- Ike Pigott